Employees who strictly adhere to their job description are likely to remain in the same role for years. Going above and beyond, such as cleaning a boss's station to simply be in their orbit, builds a reputation and relationships that lead to unexpected opportunities.
A mentor isn't someone who provides step-by-step instructions. The most powerful learning comes from finding someone you admire and closely observing their every move, how they speak, and how they behave in the face of obstacles, rather than seeking direct guidance.
When facing the immense pressure of doing Oprah's eyebrows on live TV, Anastasia Soare’s calm came from having performed the task thousands of times. This deep, repetitive mastery creates an autopilot mode that overrides fear and ensures quality performance when the stakes are highest.
Anastasia Soare jokingly told her husband she watched Oprah to learn how to answer questions for her future appearance on the show. This act of vocalizing a seemingly impossible goal, even in jest, can plant a seed in your own subconscious and the universe, making it more likely to happen.
The business-changing insight to create a product line came from an actress who needed a way for her makeup artist to maintain her eyebrows for a six-month film shoot. This specific, high-stakes problem forced the creation of a replicable kit, directly leading to the scalable product business.
Witnessing a colleague who had been renting the same small room for 20 years served as a powerful 'shake up call' for Anastasia Soare. This stark vision of a potential future defined by complacency can be the necessary trigger to take bigger risks and scale your ambitions immediately.
The idea for her eyebrow empire wasn't from market research, but from personal dissatisfaction. She realized her over-tweezed eyebrows made her look surprised in photos and applied art principles to fix them. This personal solution revealed a massive, unaddressed market need.
