Counterintuitively, success correlates with higher rates of alcohol problems. High-achievers, often with high negative affect, use alcohol as an effective but destructive tool to manage the intense anxiety and stress that comes with their roles.

The brain maintains balance by counteracting any deviation to the pleasure side with an equal and opposite reaction to the pain side. This opponent process is why we experience hangovers and why chronic indulgence leads to a dopamine deficit state, driving us to use more just to feel normal.

After a six-month sobriety period, Kevin Rose adopted the '2-2-2 rule': a maximum of two drinks, never on consecutive days, and on a maximum of two days per week. This structured approach helps re-evaluate one's relationship with alcohol without complete abstinence, focusing on moderation and special occasions.

For millennia, humans consumed weak, fermented beverages in communal settings, providing natural limits. The recent inventions of distillation (high-potency alcohol) and cultural shifts toward private, isolated consumption have removed these biological and social guardrails, making alcohol far more dangerous than it was historically.

Alcohol temporarily reduces anxiety by boosting the neurotransmitter GABA. However, the brain overcompensates by converting GABA into glutamate, an excitatory neurotransmitter. This rebound effect leaves you more anxious than before, creating a self-perpetuating cycle of self-medication.

A 50% heritability for alcoholism is linked to how one's brain responds to alcohol. Individuals genetically predisposed to feel more stimulated ('fun') from drinking are at higher risk, while those who feel sedated are more protected. The risk is about the positive reinforcement loop, not an innate tolerance.

Addiction isn't defined by the pursuit of pleasure. It's the point at which a behavior, which may have started for rational reasons, hijacks the brain’s reward pathway and becomes compulsive. The defining characteristic is the inability to stop even when the behavior no longer provides pleasure and begins causing negative consequences.

When trying to maintain discipline, such as with diet, it's easier to abstain completely than to moderate. Having one drink or one cookie lowers inhibitions, making it harder to stop. Establishing a "bright line" rule of zero is psychologically simpler and more effective than a rule of "just one."

Constantly bombarding our reward pathways causes the brain to permanently weigh down the 'pain' side of its pleasure-pain balance. This alters our baseline mood, or 'hedonic set point,' meaning we eventually need our substance or behavior not to get high, but simply to escape a state of withdrawal and feel normal.