The brain processes stories and direct facts differently. Stories activate regions associated with empathy and understanding other people's minds, allowing listeners to absorb a critical message or lesson without feeling personally attacked and becoming defensive.
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To give difficult feedback, use the Situation-Behavior-Impact (SBI) model. Instead of making accusations, state the situation, the specific behavior, and crucially, the impact it had on you. This approach prevents triggering a defensive, fight-or-flight response in the recipient.
People become defensive when given unsolicited advice. To create an opening for constructive criticism, first ask the other person for feedback on your own performance. This act of vulnerability establishes trust and often triggers a natural social tendency for them to reciprocate, making them more receptive to your feedback in return.
A three-step structure for feedback: state a neutral observation ("What"), explain its impact ("So What"), and suggest a collaborative next step ("Now What"). This focuses on the work, not the person, making the feedback more likely to be received well and acted upon.
To defuse conflict, frame your perspective as a personal narrative rather than objective fact. This linguistic tool signals vulnerability and invites dialogue by acknowledging your story could be wrong, preventing the other person's brain from defaulting to a defensive, "fight or flight" response.
Powerful stories bypass logic to connect on an emotional level. The goal is to make the audience feel a sense of shared experience, or "me too." According to guest Alexandra Galvitz, this deepens relatability, which is the foundation of trust and connection.
When facing a viewpoint you find incorrect, the instinct is to correct the facts. A better approach is to first validate the person's emotion ("It makes sense you feel X about Y"). This makes them feel heard and safe, preventing defensiveness before you present your own perspective.
When presented with direct facts, our brains use effortful reasoning, which is prone to defensive reactions. Stories transport us, engaging different, more social brain systems. This allows us to analyze a situation objectively, as if observing others, making us more receptive to the underlying message.
Instead of trying to find the perfect words, preface difficult feedback by stating your own nervousness. Saying, "I'm nervous to share this because I value our relationship," humanizes the interaction, disarms defensiveness, and makes the other person more receptive to the message.
People are more willing to accept and incorporate feedback about traits they see as secondary, like being "well-spoken" or "witty." Tying feedback to core identity traits, such as kindness or integrity, is more likely to be perceived as a threat and trigger a defensive response.
To prevent defensiveness when giving critical feedback, managers should explicitly state their positive intent. Saying "I'm giving this because I care about you and your career" shifts the focus from a personal attack to a supportive act of leadership aimed at helping them grow.
