In a crisis, the instinct is to shout louder and match escalating chaos. True leadership involves 'energetic jujitsu': deliberately slowing down and bringing calmness to the situation. This rare skill is more powerful than simply increasing intensity.

A leader's emotional state isn't just observed; it's physically mirrored by their team's brains. This neurological "energy transference" sets the tone for the entire group, meaning a leader's unmanaged stress can directly infect team dynamics and performance.

Reflecting on her growth, Tim Hortons' CMO identifies becoming more patient as her most significant evolution. For ambitious leaders, learning that not everything must be accomplished at once is a crucial shift that improves strategic focus and reduces organizational churn, even if some initiatives remain on the back burner.

In leadership, especially during conflict, you have a choice. You can be a 'thermometer,' merely reacting to the emotional temperature of the room, or a 'thermostat,' actively setting and controlling it. Great leaders intentionally manage the environment, calming panic or creating urgency as needed, rather than mirroring the ambient mood.

Raaz Herzberg views her persistent imposter syndrome not as a weakness, but as a core driver. It keeps her paranoid and prevents complacency, ensuring she is always thoroughly prepared for any task. Instead of fighting it, she embraces it as a source of motivation.

Refusing to discuss fear and feelings at work is inefficient. Leaders must invest a reasonable amount of time proactively attending to team emotions or be forced to squander an unreasonable amount of time reacting to the negative behaviors that result from those unaddressed feelings.

The CMO role has shifted from a top-down "ivory tower" approver to a servant leader. The primary goal is to create an environment of psychological safety where even the most junior person can say, "I think you got it wrong," which ultimately leads to bolder and better ideas.

The Tim Hortons CMO views her personal brand not as a passive trait but as a conscious leadership choice, focusing on being empathetic while projecting confidence. She maintains this through dedicated self-reflection during activities like exercise and playing piano, ensuring her actions consistently align with her stated values.

Success at the leadership level requires a developed tolerance for pressure and uncertainty—a skill the CEO calls a 'stomach' for it. This resilience is a distinct capability, and its absence can cause even the most intelligent and talented individuals to fail under pressure, making it a crucial trait for high-stakes roles.