Companies mistakenly bundle management with authority, forcing top performers onto a management track to gain influence. Separate them. Define management's role as coordination and context-sharing, allowing senior individual contributors to drive decisions without managing people.

The fundamental difference lies in focus. A manager wants the work to be great, but a leader wants the people to be great, knowing this is the sustainable path to excellent work. Leaders prioritize their team over immediate results, fostering loyalty and consistent high performance by aiming to change their people's lives for the better.

Leaders in investment organizations are often promoted for their exceptional technical skills—analysis, presentations—not for their management abilities. This creates a leadership deficit that requires deliberate focus and coaching to overcome.

A leader's value isn't being the expert in every marketing function. It's identifying a critical problem, even one they don't fully understand, and taking ownership to push it forward. This often means acting as a project manager: booking the meeting, getting the right people in the room, and driving action items.

The transition to managing managers requires a fundamental identity shift from individual contributor to enabler. A leader's value is no longer in their personal output. They must ask, "Is it more important that I do the work, or that the work gets done?" This question forces a necessary focus on delegation, empowerment, and system-building.

Effective leadership prioritizes people development ('who you impact') over task completion ('what you do'). This philosophy frames a leader's primary role as a mentor and coach who empowers their team to grow. This focus on human impact is more fulfilling and ultimately drives superior business outcomes through a confident, motivated team.

Better products are a byproduct of a better team environment. A leader's primary job is not to work on the product, but to cultivate the people and the system they work in—improving their thinking, decision-making, and collaboration.

The transition from manager to director requires a shift from managing tactical details to 'directing.' A director's value comes from high-level strategy, cross-departmental resource connection, and solving organizational problems, not from knowing more than their direct reports.

A core, often overlooked, part of a marketing leader's job is managing the team's composition like a sports GM. This involves making difficult decisions, such as letting go of a high-performing employee whose role is wrong for the company's current stage, in order to reallocate budget and headcount to functions that will drive immediate growth.