July 2, 2026
Channel partners are your local bodyguards, essential for navigating global markets and the chaos of AI-driven shifts in digital identity.
June 25, 2026
Absolute Security's Gene Kim explains how its firmware-embedded tech helps MSPs shift from cybersecurity to business resilience and continuity.
June 23, 2026
YouSecure's CRO on scaling via channel, using psychology to enable MSPs, and pioneering human risk intelligence to create outcome-driven security.
June 18, 2026
IBM's Thomas Christensen on the 'win-win-win' partnership model: foster equality, invest long-term, and champion the human-to-human connection.
June 16, 2026
Channel Evangelism Director Sam Valme on building genuine partner communities to drive long-term value and relationships beyond transactional sales.
June 11, 2026
Cisco executives detail their new 360 Partner Program, a massive shift co-designed with partners to prioritize customer value and agility.
June 9, 2026
Fortra's Faraz Siraj unveils his 'Four T's' framework for channel success, likening partner program development to a multi-year journey.
June 4, 2026
Anaconda's Barry Russell on securing the AI value chain, why only 13% of AI POCs ship, and prioritizing deep, outcome-focused partnerships.
June 2, 2026
MSPs are evolving into Managed Intelligence Providers (MIPs), shifting from uptime metrics to results-driven, data-led partnerships.
May 26, 2026
Varonis's Remco van Dijk on building a channel model in a new region by adapting to culture, listening to partners, and fostering true partnerships.
May 19, 2026
AvePoint's Kris Blackmon on evolving partner marketing to a holistic GTM strategy, redesigning programs for engagement, and using AI.
May 12, 2026
Bitdefender's Razvan Todor on scaling cybersecurity via ecosystems. Strategic partnerships are defined by customer ownership, not just sales.
May 5, 2026
ServiceNow's Andy Yen on GSI partnerships: Success hinges on long-term trust, cultural finesse, and authentic human connection over transactions.
April 28, 2026
Ditch the scripts and build no-BS partnerships. Nevzat Bucioglu on how genuine human connection, honesty, and empathy fuel channel success.
April 21, 2026
Erica Radcliff on tailoring partner engagement. Scale with personalization, revive old tactics, and build relationships to win in the channel.
April 14, 2026
Pure Storage's Matt Walker shares his 'Five Ps' for channel success and strategies for managing distribution across EMEA and LATAM.
April 7, 2026
8x8's Tony Poer discusses scaling CX partnerships with repeatable sales motions, AI-driven value maps, and outcome-focused selling.
March 31, 2026
Schneider Electric's Catarina Martins reveals timeless marketing principles for B2B channels, focusing on audience, brand story, and measurement.
March 24, 2026
Channel veteran Jon Kane shares how to scale genuine partnerships through long-term vision, trust, and strategic 'better together' alliances.
March 17, 2026
ConnectWise's Varshaa Pallaath on driving partner success through intentional marketing, balancing AI with human touch, and fostering community.
March 10, 2026
From founder to Field CTO, Adam Winston shares lessons on building channel businesses by prioritizing partner profitability over product pitches.
March 3, 2026
Expert insights on the Channel SE role: Engage partners early, differentiate strategies for MSPs vs. resellers, and build strong relationships.
February 24, 2026
Proofpoint's Bill Bellano on rebuilding partner trust, the shift to ecosystem selling, and scaling the commercial channel through simplification.
February 17, 2026
Akamai's Dave Allen unveils the new Partner Connect program, focusing on simplicity, regional tiering, and incentives for high-growth areas.
February 10, 2026
The 2026 channel forecast: success hinges on shifting from product resale to service-led models, specialization, and operational excellence.
February 3, 2026
Cisco's Rebecca Javens shares her framework for partner focus (Scale, Skill, Will) and hiring (ICE) to build a successful channel team.
January 27, 2026
1Password's Olivia Donnell on channel growth: leverage distribution's wisdom, drop the vendor vanity, and listen to your partners' business goals.
January 22, 2026
Microsoft's Signe Holm on co-sell success: Build trust through tangible wins, localize enablement, and prioritize the Azure Marketplace.
January 20, 2026
HP's Bilel Kouider explains how Web3, smart contracts, and DAOs can fix broken MDF systems, automating payments and fostering co-creation.
January 15, 2026
Splunk's Didem Kindstrand on navigating the Cisco merger: prioritizing partner communication, leveraging core competencies, and building trust.
January 13, 2026
MSPs are evolving to MSP 3.0, shifting from reselling software to becoming Business Solutions Providers focused on AI and managed services.
January 8, 2026
Fortinet's Bill Hentschell on rebuilding the WWT partnership. Key lessons on customer-centricity, strategic vision, and hiring for culture.
January 6, 2026
Smartsheet's Scott Strubel on scaling partner revenue via distribution, hyperscalers like AWS, and embedding AI for faster customer value.
December 23, 2025
Unlock partnership growth with AI for retention, strategic marketing, long-term value, trust-building, and structured partner enablement.
December 15, 2025
Jana O'Connor of SentinelOne discusses the shift to ROI-driven partner marketing, scaling with AWS, and the power of professional networks.
December 8, 2025
Zscaler's Karolu on shifting partner marketing from reactive to strategic, using data to drive ROI, and scaling partners through distribution.
December 1, 2025
HP's Mac on non-linear careers, a simple tool for growth, AI's impact on junior roles, and the future of digital-first channel sales.
November 24, 2025
Scott Eaton of Lumen discusses the vital role of trusted advisors, practical AI use in the channel, and the shift to ROI-driven marketing.
November 17, 2025
Rethink partnerships: Prioritize genuine care, segment partners by engagement over revenue, and build trust by meeting them where they are.
November 10, 2025
Sensei CEO Rasmus reveals how their Pax8 partnership and sharp focus on the Microsoft ecosystem drives massive growth by solving AI adoption for MSPs.
November 3, 2025
uSecure's CRO shares their playbook for pivoting to a channel-first GTM by deeply understanding MSP needs and building a partner-centric model.
October 20, 2025
Lenovo's Head of Channel discusses unifying business units, shifting partners to value-selling, and making AI practical for SMBs.
October 2, 2025
Barracuda's Michelle Hodges on building the channel you want, not the one you get. Drive transformation with vision, data, and iteration.
September 29, 2025
Theresa Caragon unpacks Partner Lifetime Value, navigating hyperscaler ecosystems, and why balancing AI with intentional trust-building is key.
September 25, 2025
NetApp's AI lead Keith Norbie explains how to make partners AI-ready, focusing on data's central role and the rise of turnkey AI solutions.
September 22, 2025
Resellers must evolve into MSPs. The shift dramatically boosts profitability (from 8% to 60% margins) and is essential for an AI-as-a-service future.
September 18, 2025
Partnerships aren't a magic pill. Zendesk's Amy Avalos shares how to build a foundational strategy and scalable partner marketing that works.
September 15, 2025
Lenovo experts reveal how they built a global MSP program by prioritizing partner feedback, localization, and omnichannel flexibility.
