February 17, 2026
Akamai's Dave Allen unveils the new Partner Connect program, focusing on simplicity, regional tiering, and incentives for high-growth areas.
February 10, 2026
The 2026 channel forecast: success hinges on shifting from product resale to service-led models, specialization, and operational excellence.
February 3, 2026
Cisco's Rebecca Javens shares her framework for partner focus (Scale, Skill, Will) and hiring (ICE) to build a successful channel team.
January 27, 2026
1Password's Olivia Donnell on channel growth: leverage distribution's wisdom, drop the vendor vanity, and listen to your partners' business goals.
January 22, 2026
Microsoft's Signe Holm on co-sell success: Build trust through tangible wins, localize enablement, and prioritize the Azure Marketplace.
January 20, 2026
HP's Bilel Kouider explains how Web3, smart contracts, and DAOs can fix broken MDF systems, automating payments and fostering co-creation.
January 15, 2026
Splunk's Didem Kindstrand on navigating the Cisco merger: prioritizing partner communication, leveraging core competencies, and building trust.
January 13, 2026
MSPs are evolving to MSP 3.0, shifting from reselling software to becoming Business Solutions Providers focused on AI and managed services.
January 8, 2026
Fortinet's Bill Hentschell on rebuilding the WWT partnership. Key lessons on customer-centricity, strategic vision, and hiring for culture.
January 6, 2026
Smartsheet's Scott Strubel on scaling partner revenue via distribution, hyperscalers like AWS, and embedding AI for faster customer value.
December 23, 2025
Unlock partnership growth with AI for retention, strategic marketing, long-term value, trust-building, and structured partner enablement.
December 15, 2025
Jana O'Connor of SentinelOne discusses the shift to ROI-driven partner marketing, scaling with AWS, and the power of professional networks.
December 8, 2025
Zscaler's Karolu on shifting partner marketing from reactive to strategic, using data to drive ROI, and scaling partners through distribution.
December 1, 2025
HP's Mac on non-linear careers, a simple tool for growth, AI's impact on junior roles, and the future of digital-first channel sales.
November 24, 2025
Scott Eaton of Lumen discusses the vital role of trusted advisors, practical AI use in the channel, and the shift to ROI-driven marketing.
November 17, 2025
Rethink partnerships: Prioritize genuine care, segment partners by engagement over revenue, and build trust by meeting them where they are.
November 10, 2025
Sensei CEO Rasmus reveals how their Pax8 partnership and sharp focus on the Microsoft ecosystem drives massive growth by solving AI adoption for MSPs.
November 3, 2025
uSecure's CRO shares their playbook for pivoting to a channel-first GTM by deeply understanding MSP needs and building a partner-centric model.
October 20, 2025
Lenovo's Head of Channel discusses unifying business units, shifting partners to value-selling, and making AI practical for SMBs.
October 2, 2025
Barracuda's Michelle Hodges on building the channel you want, not the one you get. Drive transformation with vision, data, and iteration.
September 29, 2025
Theresa Caragon unpacks Partner Lifetime Value, navigating hyperscaler ecosystems, and why balancing AI with intentional trust-building is key.
September 25, 2025
NetApp's AI lead Keith Norbie explains how to make partners AI-ready, focusing on data's central role and the rise of turnkey AI solutions.
September 22, 2025
Resellers must evolve into MSPs. The shift dramatically boosts profitability (from 8% to 60% margins) and is essential for an AI-as-a-service future.
September 18, 2025
Partnerships aren't a magic pill. Zendesk's Amy Avalos shares how to build a foundational strategy and scalable partner marketing that works.
September 15, 2025
Lenovo experts reveal how they built a global MSP program by prioritizing partner feedback, localization, and omnichannel flexibility.
