The government's procurement process often defaults to bidding out projects to established players like Lockheed Martin, even if a startup presents a breakthrough. Success requires navigating this bureaucratic reality, not just superior engineering.

The US defense industry's error was creating a separate, "exquisite" industrial base. The solution is designing weapons that can be built using existing, scalable commercial manufacturing techniques, mirroring the successful approach used during World War II.

Private capital is more efficient for defense R&D than government grants, which involve burdensome oversight. Startups thrive when the government commits to buying finished products rather than funding prototypes, allowing VCs to manage the risk and de-burdening small companies.

Unlike traditional contractors paid for time and materials, Anduril invests its own capital to develop products first. This 'defense product company' model aligns incentives with the government's need for speed and effectiveness, as profits are tied to rapid, successful delivery, not prolonged development cycles.

Many defense startups fail despite superior technology because the government isn't ready to purchase at scale. Anduril's success hinges on identifying when the customer is ready to adopt new capabilities within a 3-5 year window, making market timing its most critical decision factor.

Marketing a defense company is fundamentally different from marketing a consumer product. Instead of a broad "one-to-all" campaign targeting millions of customers, defense marketing is a "one-to-few," hyper-targeted effort aimed at a small group of influential government decision-makers who could all fit in a single conference room.

The US government no longer just funds defense-specific space tech. It now mandates that startups demonstrate a clear dual-use commercialization plan, ensuring the technology fosters a broader economic ecosystem and isn't solely reliant on defense budgets.

Valinor operates as a holding company, acquiring and running defense tech firms that address niche but critical government needs. This model services the vast market of smaller-TAM opportunities often ignored by traditional VCs seeking billion-dollar "moonshot" outcomes.

Unlike consumer or enterprise software, the defense industry has a single major customer per country. This structure favors consolidation. The path to success is not to be a niche SaaS tool but to build a platform that becomes a "national champion," deeply integrated with the nation's defense strategy.