In heavily regulated or legally ambiguous industries, a founder's most valuable asset can be political connections. One startup literally used a pitch deck slide showing its co-founder with prominent politicians to signal their ability to influence future legislation in their favor. This represents a stark, real-world "crony capitalism" business strategy.

Prepared tackled the slow GovTech market by providing its initial product for free. This strategy bypassed cumbersome procurement, built a large user base, and established the credibility needed to overcome the authority of entrenched, larger competitors.

GovTech sales cycles are notoriously long. Flock overcame this by appealing directly to a police chief's primary performance metric: solving crime. A tool that saves time is a "cost-saver" delegated elsewhere. A tool that directly solves crime is a "revenue-generator" that the chief buys immediately.

Successful startups tap into organic customer needs that already exist—a 'pull' from the market. In contrast, 'conjuring demand' involves a founder trying to convince a market of a new worldview without prior evidence. This is a much harder and less reliable path to building a business.

Luckey reveals that Anduril prioritized institutional engagement over engineering in its early days, initially hiring more lawyers and lobbyists. The biggest challenge wasn't building the technology, but convincing the Department of Defense and political stakeholders to believe in a new procurement model, proving that shaping the system is a prerequisite for success.

Vulcan's product, which ensures administrative regulations align with legislative intent, appeals to both parties by framing its value as restoring the constitutional separation of powers. This high-level, philosophical positioning resonates with both sides' fears of executive overreach, creating a surprisingly large and politically diverse market.

Vulcan's strategy is to first completely own the small, underserved market of "regulatory streamlining" for governments. This focused entry point builds credibility and a strong foothold, creating a wedge to expand into the much larger government consulting market and displace incumbents like Deloitte.

Following the playbook of healthcare software giant Epic Systems, the most durable competitive moat in GovTech is to have your product's specific features and requirements written directly into state or federal law. This tactic makes your company an essential, legally-mandated vendor, effectively locking out competitors.

The most reliable markets are those where customers are legally obligated to buy. By offering services that help companies comply with regulations like the EU AI Act, you tap into a non-discretionary budget. The sales conversation shifts from "if" they will buy to "who" they will buy from.