For today's startups, the key to growth isn't a large sales team but a product made so effective by AI inference that its value is self-evident. This inherent product superiority drives adoption and virality, becoming the core go-to-market motion.

To counteract OpenAI's potential control over the OpenClaw project, venture firm Launch announced a dedicated investment thesis to fund startups building core infrastructure around it. The strategy is to foster a decentralized ecosystem focused on security, ease of use, hosting, and skills to ensure the project remains open.

Moltbook went from concept to viral phenomenon in a single weekend, illustrating a new development paradigm of 'vibe coding'. By rapidly building a product on a simple premise, using LLMs for content and social media for distribution, teams can generate massive hype and user attention almost instantaneously without traditional marketing.

The AI.com Super Bowl ad was a wrapper for OpenClaw, an open-source agent framework that had only gone viral two weeks prior. This demonstrates the unprecedented speed of the current AI hype cycle, where a new technology can become the basis for a multi-million dollar ad campaign almost instantly.

During the emergence of a new technology like AI agents, demonstrating extreme, public passion is a powerful magnet for community. Audiences are drawn to the energy and authenticity, even if they disagree with specific points, creating a distribution advantage that supersedes competitors.

Ovelle's founding was catalyzed by Travis Potter discovering Merrick Smela's published papers. Merrick's public presence and clear communication of his work made him discoverable. This demonstrates that for scientific entrepreneurs, sharing expertise openly is a powerful tool for inbound recruiting and fundraising.

Gamma's AI launch succeeded not just because of the product, but because they intentionally crafted a "spicy" and provocative tweet designed to spark debate. This drew engagement from influential figures like Paul Graham, massively amplifying their reach beyond what a standard announcement could achieve.

The technical capabilities of OpenClaw are replicable; its real moat is the massive, self-reinforcing community of builders and resources that spontaneously converged around it. OpenAI acquired not just a tool, but the entire ecosystem's focal point for agentic AI development—a far more durable competitive advantage than code alone.

The founder of Stormy AI attracted the attention of YC's CEO by creating and sharing viral demos of local language models on Twitter. Instead of a cold application, his public building and social media presence led directly to an invitation to apply, highlighting a powerful, non-traditional path into top accelerators.