We scan new podcasts and send you the top 5 insights daily.
Offering food builds rapport through reciprocity. More importantly, it serves as a diagnostic tool. If a prospect in a high-stress situation refuses to eat, it signals they are in a nervous, non-receptive state, indicating you haven't yet created the "safe space" for an open conversation.
Direct questions in sales or leadership can feel confrontational. Prefacing them with 'I'm curious...' completely changes the dynamic from an interrogation to a collaborative effort to understand. This simple linguistic shift builds trust, encourages openness, and turns transactions into lasting relationships.
Instead of immediately countering an objection, validate it to make the prospect feel heard. This creates a 'sigh of relief,' moving them from a reactive state to a conversational one, which makes them more receptive to your next question.
To build instant rapport, frame a prospect's problems using the exact informal language they would use when complaining to a colleague at the coffee machine. This shows a deep understanding of their world, moving beyond generic corporate jargon.
A breakthrough for new salespeople is changing their mindset on initial calls. Instead of trying to immediately find a problem to sell against, focus on making a human connection and leading with genuine curiosity. This approach lowers pressure and fosters a more collaborative discovery process.
People are practiced and guarded during formal meetings. To understand their true nature, Negreanu suggests engaging with them in informal environments like a meal or drinks. This disarms them, making their reactions more authentic and revealing.
Genuine rapport isn't built on small talk; it's built by recognizing and addressing the other person's immediate emotional state. To connect, you must first help them with what's on their mind before introducing your own agenda.
The most powerful human drive is the need to feel important. By giving a prospect your full attention through active listening, you satisfy this insatiable need. This creates a psychological urge for them to reciprocate, making them far more likely to agree to your requests, like scheduling the next step in the sales process.
When a prospect gives a vague, early objection like 'not interested,' provide them with a few common, plausible reasons to choose from. For example: 'Is it bad timing, you're happy with your current vendor, or just not a priority?' This makes it easy for them to give an honest answer rather than ending the call.
When a prospect compliments your opening line and asks to "steal it," enthusiastically agree and offer to send it over. This act of generosity immediately builds rapport, reframing you as a helpful peer rather than a pushy salesperson, making them more receptive.
Instead of ignoring a buyer's hesitation, directly address it with phrases like "You seem hesitant." This improv-inspired technique disrupts conversational patterns, gets the buyer's attention, and opens the door to a more honest discussion about their underlying concerns, showing you are paying close attention.