Beyond individual productivity, a shared AI tool fosters collaboration. Marketers can share effective prompts and custom GPTs, creating a living repository of best practices. This turns the tool into a third space for team communication, alongside Slack and email.

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In a remote environment, immediate access to colleagues isn't always possible. A GPT loaded with context about your company and cofounders' thinking can act as a thought partner, helping you overcome the "blank slate" problem without scheduling a meeting.

Advanced management techniques, like using AI to suggest team improvements, no longer require specialized software or data science teams. A manager can use an off-the-shelf tool like ChatGPT, feed it a simple spreadsheet of performance data, and ask it to run the analysis, democratizing access to managerial 'superpowers'.

Early AI adoption by PMs is often a 'single-player' activity. The next step is a 'multiplayer' experience where the entire team operates from a shared AI knowledge base, which breaks down silos by automatically signaling dependencies and overlapping work.

Remote and global teams suffer from a loss of context. An "AI Buddy" can solve this by delivering personalized, timely information about what relevant colleagues are doing. This automated, customized "newsletter" keeps everyone in the loop without them having to read everything, increasing social awareness.

Companies can build authority and community by transparently sharing the specific third-party AI agents and tools they use for core operations. This "open source" approach to the operational stack serves as a high-value, practical playbook for others in the ecosystem, building trust.

Using AI agents in shared Slack channels transforms coding from a solo activity into a collaborative one. Multiple team members can observe the agent's work, provide corrective feedback in the same thread, and collectively guide the task to completion, fostering shared knowledge.

Building a single, all-purpose AI is like hiring one person for every company role. To maximize accuracy and creativity, build multiple custom GPTs, each trained for a specific function like copywriting or operations, and have them collaborate.

Instead of holding context for multiple projects in their heads, PMs create separate, fully-loaded AI agents (in Claude or ChatGPT) for each initiative. These "brains" are fed with all relevant files and instructions, allowing the PM to instantly get up to speed and work more efficiently.

The true power of AI in a professional context comes from building a long-term history within one platform. By consistently using and correcting a single tool like ChatGPT or Claude, you train it on your specific needs and business, creating a compounding effect where its outputs become progressively more personalized and useful.

A custom AI system named Marilyn, built by the CMO and one engineer, has become the central nervous system for Wiz's GTM team. It answers complex questions on competition, product docs, and strategy, even translating content for global teams. This demonstrates the immense ROI of building custom internal AI tools.