AI can provide outdated information. Instead of stating its output as fact ("You are an ESOP"), frame it as a question ("My research suggested you were an ESOP, is that still the case?"). This validates information and turns a potential error into a natural, informed conversation starter.
Develop a detailed worksheet about your customer's problems and your unique value propositions. Feed these answers into a structured AI prompt asking it to create a multi-section video script. This generates a repeatable template for personalized introductory videos, saving time and ensuring consistent messaging.
Go beyond the native summaries in conversation intelligence tools like Gong. Copy and paste the full transcript of a sales call into a generative AI like ChatGPT and ask for deeper insights, hidden objections, or recommended next steps. This cross-platform workflow can reveal nuances that a single tool might miss.
Consistently feed your AI tool information about your company, products, and sales approach. Over time, it will learn this context and automatically tailor its sales prep output, connecting a prospect's likely problems directly to your specific solutions without needing to be reprompted each time.
The true power of AI in a professional context comes from building a long-term history within one platform. By consistently using and correcting a single tool like ChatGPT or Claude, you train it on your specific needs and business, creating a compounding effect where its outputs become progressively more personalized and useful.