Company pages can achieve more significant growth in impressions, likes, and follows by leaving well-crafted, entertaining comments on posts from industry thought leaders, rather than solely focusing on creating original in-feed posts.

LinkedIn's algorithm now favors comments. By commenting with value-add content (like memes or insights) on popular posts, a company page can gain more impressions and followers than from its own feed posts. This "post within a post" strategy is highly effective for growth.

Don't constantly create from scratch. 'Upcycling,' or reposting your own successful content, is a highly efficient strategy. The average person sees thousands of posts and won't remember yours. The speaker's own feed is over two-thirds upcycled content.

LinkedIn now shows impression metrics for comments, signaling their importance. Strategically leaving thoughtful, entertaining comments on others' posts can drive more page growth and followers than original feed posts. Treat comments like mini-posts to test content ideas.

The easiest way to increase your visibility is to consistently comment on other people's content. To make this effective, be strategic: comment on posts by industry leaders where your target audience will see your name, photo, and headline in a relevant context.

For consultants short on time, consistently leaving deep, insightful comments on industry leaders' posts can be more effective for lead generation than writing original content. This leverages others' audiences to drive high-intent traffic directly to your optimized profile.

Asking users to comment a keyword to receive a lead magnet isn't just a distribution method. The flood of comments signals high engagement to social media algorithms (e.g., LinkedIn), creating a flywheel effect that expands the post's reach and attracts more leads.

Simply posting content isn't enough to maximize reach. The key is to actively reply to comments on your own posts and to leave thoughtful, value-adding comments on others' content. This "networking effect" is the true driver of engagement.

Use comments on others' LinkedIn posts as a low-risk testing ground for new content formats or edgier ideas. If a comment flops, the impact is minimal. If it succeeds, it validates the idea for a future post on your company's page, bypassing initial brand guardrails.