Use comments on others' LinkedIn posts as a low-risk testing ground for new content formats or edgier ideas. If a comment flops, the impact is minimal. If it succeeds, it validates the idea for a future post on your company's page, bypassing initial brand guardrails.
When a social platform like LinkedIn introduces a new feature, such as "comment impressions," it's a direct signal of what behavior the algorithm will now favor. Prioritizing and testing these new features immediately can lead to outsized reach as you align with the platform's strategic goals.
The Marketing Millennials (1.2M followers) grew by 300k in one year—a 50% increase over the prior year—by shifting focus from posting to commenting. For company pages with declining reach, comments on popular posts, especially with images, can generate more impressions and faster growth than original content.