Reverse the traditional marketing funnel. By linking from newsletters directly to a relevant social media post, brands can leverage their highly-engaged email audience to boost post performance and grow their social following simultaneously.
Company pages can achieve more significant growth in impressions, likes, and follows by leaving well-crafted, entertaining comments on posts from industry thought leaders, rather than solely focusing on creating original in-feed posts.
The true measure of success for short-form video is its shareability in private channels like DMs or Slack. Content created with this goal in mind—focusing on the first three seconds and strong storytelling—will stay in the feed longer and achieve greater impact.
Instead of using link stickers, prompt viewers to reply to an Instagram Story with a specific word via DM. This direct engagement signals relevance to the algorithm, increasing story visibility, while also creating a direct, conversational path to conversion.
Instead of large ad spends, marketers can achieve disproportionately high reach by applying very small budgets—as little as $5 on YouTube—to boost organic posts that are already showing traction. This tactic is effective across multiple platforms.