The 'name line' in your Instagram bio is fully searchable on Instagram and Google. Instead of repeating your username, use this space for a descriptive title or keywords your target audience would search for, such as 'Instagram Growth Coach'.
To stand out, focus on a very specific audience and problem. The speaker started by helping moms with Snapchat safety, then expanded to Snapchat marketing, and finally to general Instagram coaching. This phased approach builds authority before you widen your scope.
After posting your initial 15 'storefront' pieces, create but do not post at least 14 more. This content buffer allows you to maintain consistency and focus on engagement after launch, preventing the immediate pressure of daily creation that leads to burnout.
If you only study creators in your own industry, your content will inevitably become derivative. Draw inspiration from diverse sources like books, newspapers, or creators in unrelated fields to develop a more authentic and unique style that stands out.
The goal of your first 15 posts is not to get views or followers. Their sole purpose is to populate your feed so that when you finally announce your account, initial visitors have content to consume and can understand what your page is about.
Don't constantly create from scratch. 'Upcycling,' or reposting your own successful content, is a highly efficient strategy. The average person sees thousands of posts and won't remember yours. The speaker's own feed is over two-thirds upcycled content.