When a social media platform like LinkedIn introduces a new feature, such as 'comment impressions,' it's a direct signal to creators about the algorithm's new focus. Early adoption and testing of these features can lead to outsized reach and engagement.
Commenting on others' posts provides a low-stakes environment to experiment with new content formats or tones that might not fit strict brand guidelines. It's an effective way to test edgier or funnier ideas before committing them to your official company page.
LinkedIn's algorithm now favors comments. By commenting with value-add content (like memes or insights) on popular posts, a company page can gain more impressions and followers than from its own feed posts. This "post within a post" strategy is highly effective for growth.