LinkedIn's algorithm now favors comments. By commenting with value-add content (like memes or insights) on popular posts, a company page can gain more impressions and followers than from its own feed posts. This "post within a post" strategy is highly effective for growth.

Directing users to a "link in bio" on LinkedIn is ineffective for list growth. The best strategy is offering a resource and asking users to comment with a keyword to receive it via DM. This boosts post engagement and captures high-intent subscribers.

When a social platform like LinkedIn introduces a new feature, such as "comment impressions," it's a direct signal of what behavior the algorithm will now favor. Prioritizing and testing these new features immediately can lead to outsized reach as you align with the platform's strategic goals.

LinkedIn now shows impression metrics for comments, signaling their importance. Strategically leaving thoughtful, entertaining comments on others' posts can drive more page growth and followers than original feed posts. Treat comments like mini-posts to test content ideas.

Simply posting content and leaving—or 'posting and ghosting'—is ineffective. LinkedIn's algorithm prioritizes posts that generate conversation. Engaging with comments, especially within the first couple of hours, is critical for signaling value and maximizing your content's reach.

Instead of directing users to a link, ask them to comment a keyword. This triggers a DM automation that delivers the link directly, boosting post engagement for the algorithm and providing a frictionless user experience.

For consultants short on time, consistently leaving deep, insightful comments on industry leaders' posts can be more effective for lead generation than writing original content. This leverages others' audiences to drive high-intent traffic directly to your optimized profile.

LinkedIn shows impressions on comments, allowing marketers to prove ROI. A strategic commenting plan can now be a core part of a content strategy, sometimes yielding more reach than original posts. This shifts focus from just publishing to engaging with others.

When a social media platform like LinkedIn introduces a new feature, such as 'comment impressions,' it's a direct signal to creators about the algorithm's new focus. Early adoption and testing of these features can lead to outsized reach and engagement.