True power comes from 'say-do correspondence.' When you tell someone to do something and a good thing happens for them as a result, they are psychologically conditioned to comply with your future requests. This earned influence is far more potent than inherited status.
Related Insights
To be seen as a strategic executor, consistently apply a simple three-step process: 1) Say what you're going to do. 2) Do the work. 3) Say you did it, celebrating the outcome and reminding stakeholders of the original commitment. This loop builds trust and reinforces your strategic capability.
Don't view positive feedback as simply a way to make someone feel good. Its primary purpose is to make a person consciously aware of what they are doing well. This awareness increases the consistency and frequency of that desired behavior, making them a better performer.
Influence isn't about views; it's the 'high likelihood of compliance with requests.' Build it using the SPCL framework: Status (control scarce resources), Power (give advice that works), Credibility (show third-party proof), and Likeness (be relatable). Each component stacks to increase influence.
To eliminate the blind spots that undermine leadership, practice "proactive teachability." Go beyond passively accepting feedback and directly ask trusted colleagues, "Where am I blind?" This vulnerability not only fosters growth but also builds the referent power that makes others want to follow you.
In group settings, people subconsciously assign you a "contribution score" based on the quality and relevance of your past input. Speaking too often with low-value comments lowers your score, causing others to discount your future ideas. Speaking rarely but with high insight increases it, commanding attention.
When meeting with senior leaders, shift the focus from your status updates to their priorities. Ask what's top of mind for them, what challenges they face, and how you can help. This reframes you from a direct report into a strategic ally, building trust and social capital.
Building influence requires a strategic approach. Actively survey your professional relationships, identify where you lack connections with stakeholders, and methodically invest time in building alliances with leaders who can advocate for your ideas when you're not in the room.
When transitioning into a new role, especially a cross-functional one like product, relying on a title is a weak foundation for credibility. Earning respect through informal authority—by demonstrating value and influence—builds a much stronger and more lasting leadership position.
True influence isn't about chasing views. It's built on a framework of four key elements: Status (controlling scarce resources), Power (your advice gets results), Credibility (objective proof), and Likeness (relatability).
When meeting an influential person with opposing views, effectiveness trumps the need to be 'right.' The best strategy is to suppress personal indignation and identify a shared interest. Propose a policy or idea within that common ground that they might be receptive to and champion as their own.
