The word "presentation" permits crutches like teleprompters. Viewing a talk as a "performance" acknowledges the audience, demands rigorous preparation, and shifts the goal toward being entertaining and engaging, not just informative.
Linear, chronological stories ("this happened, and then this happened") are boring. To create dynamism and energy, structure a narrative around conflict and consequence. Using connecting words like "but" and "therefore" creates an engaging up-and-down path that keeps the listener hooked.
Don't view positive feedback as simply a way to make someone feel good. Its primary purpose is to make a person consciously aware of what they are doing well. This awareness increases the consistency and frequency of that desired behavior, making them a better performer.
To make an abstract business idea concrete, tell a simple, personal story that runs parallel to it. By explaining the frustration of a broken dishwasher, a speaker can effectively convey the business necessity of refreshing old server equipment without getting lost in technical jargon.
Beginning with "where was I and what was I doing?" triggers an evolutionary response in the listener's brain, releasing five key chemicals (like oxytocin and dopamine). This immediately makes the audience attentive, trusting, and better able to retain the information that follows.
Nostalgia is a low-risk strategy for incorporating humor into a business context. Recalling outdated practices (like finding jobs in a newspaper) makes people laugh while also demonstrating historical knowledge of an industry, making the speaker seem both funny and wise.
Stories begin with words and intent, not with PowerPoint. If you need a slide deck to deliver your message, you don't truly know your story and have created a vulnerability. A true performer can deliver their message even if the power goes out, while a "slide monkey" cannot.
Humor is a tool for managing an audience's emotional state. By inserting a well-placed joke after a high-stakes moment (e.g., a pregnant woman screaming), a speaker can signal that the story is safe, preventing the audience from worrying about a tragic outcome and keeping them engaged.
To avoid running out of material, dedicate a few moments each day to a simple exercise: ask, "If I had to tell a story from today, what would it be?" Documenting the answer in a spreadsheet creates a searchable, ever-growing database of personal anecdotes, ensuring you always have a fresh story to tell.
