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  1. Capital Allocators – Inside the Institutional Investment Industry
  2. Matthew Dicks – Storytelling Mastery (EP.477)
Matthew Dicks – Storytelling Mastery (EP.477)

Matthew Dicks – Storytelling Mastery (EP.477)

Capital Allocators – Inside the Institutional Investment Industry · Dec 15, 2025

Storytelling expert Matt Dix reveals how to transform dull presentations into captivating performances using structure, suspense, and humor.

Reframe Public Speaking from a "Presentation" to a "Performance" to Force Preparation

The word "presentation" permits crutches like teleprompters. Viewing a talk as a "performance" acknowledges the audience, demands rigorous preparation, and shifts the goal toward being entertaining and engaging, not just informative.

Matthew Dicks – Storytelling Mastery (EP.477) thumbnail

Matthew Dicks – Storytelling Mastery (EP.477)

Capital Allocators – Inside the Institutional Investment Industry·2 months ago

Build Narrative Momentum Using "But" and "Therefore," Not "And Then"

Linear, chronological stories ("this happened, and then this happened") are boring. To create dynamism and energy, structure a narrative around conflict and consequence. Using connecting words like "but" and "therefore" creates an engaging up-and-down path that keeps the listener hooked.

Matthew Dicks – Storytelling Mastery (EP.477) thumbnail

Matthew Dicks – Storytelling Mastery (EP.477)

Capital Allocators – Inside the Institutional Investment Industry·2 months ago

Positive Feedback Is a Tool for Reinforcing Behavior, Not Just a Compliment

Don't view positive feedback as simply a way to make someone feel good. Its primary purpose is to make a person consciously aware of what they are doing well. This awareness increases the consistency and frequency of that desired behavior, making them a better performer.

Matthew Dicks – Storytelling Mastery (EP.477) thumbnail

Matthew Dicks – Storytelling Mastery (EP.477)

Capital Allocators – Inside the Institutional Investment Industry·2 months ago

Employ "Speaking Through Adjacency" to Explain Complex Business Concepts

To make an abstract business idea concrete, tell a simple, personal story that runs parallel to it. By explaining the frustration of a broken dishwasher, a speaker can effectively convey the business necessity of refreshing old server equipment without getting lost in technical jargon.

Matthew Dicks – Storytelling Mastery (EP.477) thumbnail

Matthew Dicks – Storytelling Mastery (EP.477)

Capital Allocators – Inside the Institutional Investment Industry·2 months ago

Start Every Story with "Location and Action" to Chemically Capture Audience Attention

Beginning with "where was I and what was I doing?" triggers an evolutionary response in the listener's brain, releasing five key chemicals (like oxytocin and dopamine). This immediately makes the audience attentive, trusting, and better able to retain the information that follows.

Matthew Dicks – Storytelling Mastery (EP.477) thumbnail

Matthew Dicks – Storytelling Mastery (EP.477)

Capital Allocators – Inside the Institutional Investment Industry·2 months ago

Use Nostalgia to Make Business Humor Both Safe and Effective

Nostalgia is a low-risk strategy for incorporating humor into a business context. Recalling outdated practices (like finding jobs in a newspaper) makes people laugh while also demonstrating historical knowledge of an industry, making the speaker seem both funny and wise.

Matthew Dicks – Storytelling Mastery (EP.477) thumbnail

Matthew Dicks – Storytelling Mastery (EP.477)

Capital Allocators – Inside the Institutional Investment Industry·2 months ago

Relying on a Slide Deck Signals a Fundamental Failure to Prepare Your Story

Stories begin with words and intent, not with PowerPoint. If you need a slide deck to deliver your message, you don't truly know your story and have created a vulnerability. A true performer can deliver their message even if the power goes out, while a "slide monkey" cannot.

Matthew Dicks – Storytelling Mastery (EP.477) thumbnail

Matthew Dicks – Storytelling Mastery (EP.477)

Capital Allocators – Inside the Institutional Investment Industry·2 months ago

Use Humor Strategically to Lower Audience Anxiety During Tense Moments

Humor is a tool for managing an audience's emotional state. By inserting a well-placed joke after a high-stakes moment (e.g., a pregnant woman screaming), a speaker can signal that the story is safe, preventing the audience from worrying about a tragic outcome and keeping them engaged.

Matthew Dicks – Storytelling Mastery (EP.477) thumbnail

Matthew Dicks – Storytelling Mastery (EP.477)

Capital Allocators – Inside the Institutional Investment Industry·2 months ago

Generate an Endless Story Supply with the "Homework for Life" Daily Practice

To avoid running out of material, dedicate a few moments each day to a simple exercise: ask, "If I had to tell a story from today, what would it be?" Documenting the answer in a spreadsheet creates a searchable, ever-growing database of personal anecdotes, ensuring you always have a fresh story to tell.

Matthew Dicks – Storytelling Mastery (EP.477) thumbnail

Matthew Dicks – Storytelling Mastery (EP.477)

Capital Allocators – Inside the Institutional Investment Industry·2 months ago