A team of stars can fail if individuals aren't happy with their roles. Former hockey pro Steve Munn notes his most successful teams had players who knew and embraced their specific jobs. In contrast, teams with "cancer" had players jockeying for more glory, a direct parallel to sales team dynamics.
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"Mercenaries" are transactional reps who perform well but leave when conditions change. "Patriots" are mission-driven team members who build a winning culture. While startups may need mercenaries for early traction, long-term success requires actively cultivating and hiring for patriot-like qualities.
Simply hiring superstar "Galacticos" is an ineffective team-building strategy. A successful AI team requires a deliberate mix of three archetypes: visionaries who set direction, rigorous executors who ship product, and social "glue" who maintain team cohesion and morale.
Most sales teams function like golf or swim teams—a group of individuals pursuing personal commissions that are later aggregated. This is unlike interdependent teams like basketball. Leaders must recognize this structure to connect effectively, starting with the individual, not the group.
Organizational success depends less on high-profile 'superstars' and more on 'Sherpas'—generous, energetic team players who handle the essential, often invisible, support work. When hiring, actively screen for generosity and positive energy, as these are the people who enable collective achievement.
Elite salespeople understand that closing deals requires a team. They actively cultivate advocates within their own company—in operations, support, and finance—by treating them well and recognizing their contributions. This internal support system is critical for smooth deal execution and ensures they can deliver on client promises.
Transitioning from a top-performing rep requires a mindset shift from doing to enabling. A new leader's role is not to teach their specific 'Michael Jordan' method, but to align company and personal goals, then focus on removing obstacles for each team member's unique path to success.
When facing economic uncertainty, sales teams often blame external factors for poor results. In reality, market conditions often remain constant. A team's turnaround is driven by a leader successfully shifting the team's internal mindset and belief in their ability to win, not by an improving market.
Many leaders mistakenly manage their team as a single entity, delivering one-size-fits-all messages in team meetings. This fails because each person is unique. True connection and performance improvement begin by understanding and connecting with each salesperson on a one-on-one basis first.
Biologist William Muir's 'super chicken' experiment revealed that groups of top individual performers can end up sabotaging one another, leading to worse outcomes than more cooperative, average teams. In business, this 'too much talent problem' manifests as ego clashes and a breakdown in collaboration, undermining collective success.
Stop defining a manager's job by tasks like meetings or feedback. Instead, define it by the goal: getting better outcomes from a group. Your only tools to achieve this are three levers: getting the right People, defining the right Process, and aligning everyone on a clear Purpose.
