OpenAI's browser, Atlas, is built on Google's open-source Chromium, revealing a broader strategy. The company is systematically creating a vertically integrated ecosystem to compete with Google, Apple, Amazon, and NVIDIA, effectively using its rivals' foundational technology against them to build a new tech empire.

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OpenAI embraces the 'platform paradox' by selling API access to startups that compete directly with its own apps like ChatGPT. The strategy is to foster a broad ecosystem, believing that enabling competitors is necessary to avoid losing the platform race entirely.

Despite a wave of new AI-powered browsers from companies like OpenAI, nearly all are built on Google's Chromium engine. This stifles deep innovation and competition at the web's foundational layer, creating a monoculture with an illusion of choice.

By structuring massive, multi-billion dollar deals, OpenAI is deliberately entangling partners like NVIDIA and Oracle in its ecosystem. Their revenue and stock prices become directly tied to OpenAI's continued spending, creating a powerful coalition with a vested interest in ensuring OpenAI's survival and growth, effectively making it too interconnected to fail.

Developers using OpenAI's API risk having their innovations copied. The company allegedly studies API usage to identify successful applications and then builds competing features, a strategy historically employed by platform giants like Microsoft and Facebook to absorb value from their ecosystems.

Google's competitive advantage in AI is its vertical integration. By controlling the entire stack from custom TPUs and foundational models (Gemini) to IDEs (AI Studio) and user applications (Workspace), it creates a deeply integrated, cost-effective, and convenient ecosystem that is difficult to replicate.

OpenAI isn't just hiring talent; it's systematically poaching senior people from nearly every relevant Apple hardware department—camera, silicon, industrial design, manufacturing. This broad talent acquisition signals a serious, comprehensive strategy to build a fully integrated consumer device to rival Apple's own ecosystem.

OpenAI is now reacting to Google's advancements with Gemini 3, a complete reversal from three years ago. Google's strengths in infrastructure, proprietary chips, data, and financial stability are giving it a significant competitive edge, forcing OpenAI to delay initiatives and refocus on its core ChatGPT product.

The current AI landscape mirrors the historic Windows-Intel duopoly. OpenAI is the new Microsoft, controlling the user-facing software layer, while NVIDIA acts as the new Intel, dominating essential chip infrastructure. This parallel suggests a long-term power concentration is forming.

While OpenAI leads in AI buzz, Google's true advantage is its established ecosystem of Chrome, Search, Android, and Cloud. Newcomers like OpenAI aspire to build this integrated powerhouse, but Google already is one, making its business far more resilient even if its own AI stumbles.

While ChatGPT was a revolutionary leap over traditional search, OpenAI's new browser, Atlas, is seen as only a minor improvement over Chrome. This small margin may not be enough to drive large-scale user migration in the sticky browser market.