Tim Berners-Lee warns that as AI summarizes content and performs tasks for users, people will stop visiting websites directly. This breaks the flow of traffic and ad revenue that sustains countless online publishers and content creators.
The original Semantic Web required creators to manually add structured metadata. Now, AI models extract that meaning from unstructured content, creating a machine-readable web through brute-force interpretation rather than voluntary participation.
The natural mechanics of network-based markets inherently lead to dominant players in search, social media, and browsers. This erodes the web's initial decentralized promise of "digital sovereignty" for individual users and creators.
The economic incentives and audience reach on platforms like TikTok or YouTube now outweigh the benefits of building an independent website, a stark reversal from a decade ago when the open web was the only choice for new media ventures.
By mandating its own WebKit engine and banning more capable alternatives on iOS, Apple prevents web applications from competing effectively with native apps, pushing developers toward its lucrative App Store ecosystem.
Despite a wave of new AI-powered browsers from companies like OpenAI, nearly all are built on Google's Chromium engine. This stifles deep innovation and competition at the web's foundational layer, creating a monoculture with an illusion of choice.
Dominant tech platforms lack the market incentive to open their ecosystems. Berners-Lee argues that government intervention is the only viable path to mandate interoperability and break down digital walled gardens, as market forces alone have failed.
Web inventor Tim Berners-Lee argues that for AI to genuinely help manage your life, it needs secure access to your personal data in a "wallet," not just the public web. This enables a new class of user-centric applications that work for the individual.