The current AI landscape mirrors the historic Windows-Intel duopoly. OpenAI is the new Microsoft, controlling the user-facing software layer, while NVIDIA acts as the new Intel, dominating essential chip infrastructure. This parallel suggests a long-term power concentration is forming.
NVIDIA's deep investment in OpenAI is a strategic bet on its potential to become a dominant hyperscaler like Google or Meta. This reframes the relationship from a simple vendor-customer dynamic to a long-term partnership with immense financial upside, justifying the significant capital commitment.
By structuring massive, multi-billion dollar deals, OpenAI is deliberately entangling partners like NVIDIA and Oracle in its ecosystem. Their revenue and stock prices become directly tied to OpenAI's continued spending, creating a powerful coalition with a vested interest in ensuring OpenAI's survival and growth, effectively making it too interconnected to fail.
While known for its GPUs, NVIDIA's true competitive moat is CUDA, a free software platform that made its hardware accessible for diverse applications like research and AI. This created a powerful network effect and stickiness that competitors struggled to replicate, making NVIDIA more of a software company than observers realize.
Despite losing money, OpenAI leveraged its massive user base to secure warrants for 10% of AMD. This contrasts with NVIDIA, who received equity in OpenAI, showcasing how user control dictates power in strategic partnerships, even with hardware giants.
NVIDIA's vendor financing isn't a sign of bubble dynamics but a calculated strategy to build a controlled ecosystem, similar to Standard Oil. By funding partners who use its chips, NVIDIA prevents them from becoming competitors and counters the full-stack ambitions of rivals like Google, ensuring its central role in the AI supply chain.
OpenAI is actively diversifying its partners across the supply chain—multiple cloud providers (Microsoft, Oracle), GPU designers (Nvidia, AMD), and foundries. This classic "commoditize your compliments" strategy prevents any single supplier from gaining excessive leverage or capturing all the profit margin.
Swisher draws a direct parallel between NVIDIA and Cisco. While NVIDIA is profitable selling AI chips, its customers are not. She predicts major tech players will develop their own chips, eroding NVIDIA's unsustainable valuation, just as the market for routers consolidated and crashed Cisco's stock.
OpenAI's deal structures highlight the market's perception of chip providers. NVIDIA commanded a direct investment from OpenAI to secure its chips (a premium). In contrast, AMD had to offer equity warrants to OpenAI to win its business (a discount), reflecting their relative negotiating power.
A circular economy is forming in AI, where capital flows between major players. NVIDIA invests $100B in OpenAI, which uses the funds to buy compute from Oracle, who in turn buys GPUs from NVIDIA. This self-reinforcing loop concentrates capital and drives up valuations across the ecosystem.
Leaders from NVIDIA, OpenAI, and Microsoft are mutually dependent as customers, suppliers, and investors. This creates a powerful, self-reinforcing growth loop that props up the entire AI sector, making it look like a "white elephant gift-giving party" where everyone is invested in each other's success.