The IVF company Nucleus ran a subway campaign with provocative slogans like 'Have your best baby' to deliberately anger a segment of the population. This 'rage bait' strategy manufactures virality in controversial industries, leveraging negative reactions to gain widespread attention that would otherwise be difficult to achieve.
AI apps that require users to select a mode like 'image' or 'text' before a query are revealing their underlying technical limitations. A truly intelligent, multimodal system should infer user intent directly from the prompt within a single conversational flow, rather than relying on a clumsy UI to route the request.
Gemini is converting daily ChatGPT users not just with model capabilities, but with superior UX like better response sizing and perceived speed. Crucially, the trust in the Google brand for search is transferring to its AI, making users more confident in its reliability, even with less complex reasoning.
An analysis suggests most AI startups claiming proprietary tech are just wrappers around major LLMs. This can be verified by 'fingerprinting' their APIs; if a startup's service has the exact same unique, exponential rate-limiting pattern as OpenAI's, it's a clear sign they are just reselling the underlying service.
Despite ChatGPT building features like Memory and Custom Instructions to create lock-in, users are switching to competitors like Gemini and not missing them. This suggests the consumer AI market is more fragile and less of a winner-take-all monopoly than previously believed, as switching costs are currently very low.
OpenAI isn't just hiring talent; it's systematically poaching senior people from nearly every relevant Apple hardware department—camera, silicon, industrial design, manufacturing. This broad talent acquisition signals a serious, comprehensive strategy to build a fully integrated consumer device to rival Apple's own ecosystem.