Michael Dubin advises that after surviving enough "near-death experiences," a founder develops a crucial skill: the ability to mentally project past the current panic. By remembering that most crises resolve, you can adopt the calm perspective of your future self, which helps you navigate the present turmoil with less fear.

When facing the company's potential collapse, Jeremy Allaire mentally accepted the worst-case scenario. This practice of 'decatastrophizing'—imagining life after failure—freed him from paralyzing fear and enabled him to make the clear-headed, drastic decisions needed to save the business.

Described as "absolutely unflappable," CMO Laura Kneebush reveals her method is a deliberate process, not just a personality trait. When faced with a crisis, she intentionally pauses, listens to understand all perspectives, thinks about the big picture, and only then creates a path forward.

In a crisis, the instinct is to shout louder and match escalating chaos. True leadership involves 'energetic jujitsu': deliberately slowing down and bringing calmness to the situation. This rare skill is more powerful than simply increasing intensity.

Contrary to avoiding negative thoughts, contemplating dire situations and planning for them is a healthy mental exercise. This proactive problem-solving removes the element of surprise, builds confidence, and creates a sense of control, enabling faster and more certain action during an actual crisis.

Adopt the mental model of viewing business challenges not as stressful problems, but as intricate puzzles. This reframing removes negative emotional weight and encourages a creative, analytical approach to finding solutions, fostering resilience and long-term thinking.

Overcome the fear of big life decisions by making them reversible. First, identify the worst-case scenario and create a pre-planned safety net (e.g., saving enough for a flight home). Once the downside is protected, you can commit to the action with significantly less fear and more focus.

To develop emotional neutrality for high-stakes business situations, practice with low-stakes "friction." For example, flip a coin to decide if you get your daily coffee. This inoculates you against disappointment and builds the muscle for handling real adversity.

When facing an existential business threat, the most effective response is to suppress emotional panic and adopt a calm, methodical mindset, like a pilot running through an emergency checklist. This allows for clear, logical decision-making when stakes are highest and prevents paralysis from fear.