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  1. Startups For the Rest of Us
  2. Episode 818 | What Does It Take to Be Successful? with Russ Walling
Episode 818 | What Does It Take to Be Successful? with Russ Walling

Episode 818 | What Does It Take to Be Successful? with Russ Walling

Startups For the Rest of Us · Feb 3, 2026

What does it take to succeed? Rob Walling and his brother Russ discuss mindset, overcoming perfectionism, and the "Armageddon beer" principle.

Childhood Perfectionism Can Torch Adult Business Relationships

An upbringing focused on perfect scores can manifest as trying to account for every edge case in business. This leads to overly complex, delayed communication and can damage trust with clients and partners, as it signals a lack of collaborative confidence.

Episode 818 | What Does It Take to Be Successful? with Russ Walling thumbnail

Episode 818 | What Does It Take to Be Successful? with Russ Walling

Startups For the Rest of Us·17 days ago

Youth Sports Train Entrepreneurs to Be Comfortable with Discomfort

The discipline of pushing through physical pain and enduring grueling practices in sports builds a powerful tolerance for difficult situations. This resilience is a key differentiator for founders, who must constantly perform unpleasant tasks and navigate high-stress scenarios to succeed.

Episode 818 | What Does It Take to Be Successful? with Russ Walling thumbnail

Episode 818 | What Does It Take to Be Successful? with Russ Walling

Startups For the Rest of Us·17 days ago

Reframe Pessimism into a Strategic Obstacle-Removal Superpower

Instead of viewing pessimism as anxiety about what might go wrong, channel it into a proactive process for risk assessment. This transforms a personality trait from a detriment (worrying) into a key strength: the ability to identify and mitigate future problems before they become critical.

Episode 818 | What Does It Take to Be Successful? with Russ Walling thumbnail

Episode 818 | What Does It Take to Be Successful? with Russ Walling

Startups For the Rest of Us·17 days ago

Add Proactive Value to Win in Commoditized Industries

Even when price is a primary driver, you can differentiate by solving problems for clients before they ask. This might mean identifying errors in their plans or mapping dependencies for other contractors. This goodwill creates powerful relationships that transcend a purely transactional engagement.

Episode 818 | What Does It Take to Be Successful? with Russ Walling thumbnail

Episode 818 | What Does It Take to Be Successful? with Russ Walling

Startups For the Rest of Us·17 days ago

A Foundational Work Ethic Is the Prerequisite for Entrepreneurial Success

High-level strategies and personality traits are important, but success often hinges on a simple willingness to do the hard, unglamorous work required. This "grind" mentality, often learned early in life, is the engine that powers an entrepreneur through inevitable challenges, especially when motivation wanes.

Episode 818 | What Does It Take to Be Successful? with Russ Walling thumbnail

Episode 818 | What Does It Take to Be Successful? with Russ Walling

Startups For the Rest of Us·17 days ago

The 'Armageddon Beer' Is a Mental Model to Defuse High-Stakes Crises

Create a symbolic 'escape hatch' for worst-case scenarios. When a crisis hits, asking "Is it time for the Armageddon beer?" forces a rational assessment of whether the situation is truly business-ending. This provides perspective, reduces panic, and enables clear-headed problem-solving.

Episode 818 | What Does It Take to Be Successful? with Russ Walling thumbnail

Episode 818 | What Does It Take to Be Successful? with Russ Walling

Startups For the Rest of Us·17 days ago

An Achievement-Focused Upbringing Can Breed Crippling Fear of Failure

When self-worth is tied to constant success (e.g., getting straight A's), failure becomes emotionally devastating. As an adult, this can translate into avoiding risks altogether, because the potential psychological pain of failing outweighs the potential rewards of a bold venture.

Episode 818 | What Does It Take to Be Successful? with Russ Walling thumbnail

Episode 818 | What Does It Take to Be Successful? with Russ Walling

Startups For the Rest of Us·17 days ago

Online Poker Can Cure a Founder's Crippling Risk Aversion

Technical or academic backgrounds often foster risk aversion by rewarding decisions based on complete information. Engaging in domains like poker, where one must make choices with incomplete data and accept that good process can still lead to bad outcomes, is powerful training for entrepreneurship.

Episode 818 | What Does It Take to Be Successful? with Russ Walling thumbnail

Episode 818 | What Does It Take to Be Successful? with Russ Walling

Startups For the Rest of Us·17 days ago

A Business's Purpose Should Be Creating Environments Where Everyone Can Succeed

Define your organization's mission as creating an environment where all stakeholders (vendors, customers, employees) can thrive. This philosophy moves beyond siloed KPIs and fosters a deeply collaborative culture, attracting partners who want to work with you, not just those who have to.

Episode 818 | What Does It Take to Be Successful? with Russ Walling thumbnail

Episode 818 | What Does It Take to Be Successful? with Russ Walling

Startups For the Rest of Us·17 days ago