To develop emotional neutrality for high-stakes business situations, practice with low-stakes "friction." For example, flip a coin to decide if you get your daily coffee. This inoculates you against disappointment and builds the muscle for handling real adversity.

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Rather than avoiding difficult situations or people, view them as opportunities to practice compassion, kindness, and resilience. These challenges are where you build character and plant seeds for future growth, much like a workout strengthens muscles.

The "stimulus control" technique involves scheduling a specific time to worry. By writing down worries and later reviewing how few materialized, you create tangible evidence of your resilience. This process actively builds self-trust by demonstrating that your mind's predicted dangers rarely arrive.

Success requires resilience, which is built by experiencing and recovering from small failures. Engaging in activities with public stakes, like sports or public speaking, teaches you to handle losses, bounce back quickly, and develop the mental fortitude needed for high-stakes endeavors.

Resilience isn't about avoiding failure but about developing the ability to recover from it swiftly. Experiencing public failure and learning to move on builds a crucial 'muscle' for rebounding. This capacity to bounce back from a loss is more critical for long-term success than maintaining a perfect record.

Contrary to avoiding negative thoughts, contemplating dire situations and planning for them is a healthy mental exercise. This proactive problem-solving removes the element of surprise, builds confidence, and creates a sense of control, enabling faster and more certain action during an actual crisis.

Drawing from Rational Emotive Behavior Therapy, Brad Jacobs combats perfectionism by reframing rigid demands (e.g., "I must be liked") as flexible preferences ("I prefer to be liked"). This simple linguistic shift prevents setbacks from being perceived as total failures, fostering a more resilient and healthier mindset for leaders.

Tying your identity to professional achievements makes you vulnerable and risk-averse. By treating business as a "game" you are passionate about, but not as the core of your self-worth, you can navigate high-stakes challenges and failures with greater objectivity and emotional resilience.

Steve Garrity maintains perspective during high-stress situations, like a 2 a.m. contract negotiation, by comparing them to his worst days battling cancer. This "perspective reframing" technique diminishes the perceived severity of current challenges, fostering grit. Any professional can adopt this by using their own past adversities as a benchmark.

Minor routines, like wearing the same style of shirt or eating the same healthy breakfast, are not restrictive. This discipline frees you from decision fatigue on low-impact choices, preserving crucial mental energy for the strategic thinking that actually matters.

The most successful entrepreneurs avoid extreme emotional highs and lows. This emotional steadiness prevents burnout and allows for sustained, disciplined performance over the long term, treating both massive wins and crises with the same neutral mindset.