Michael Dubin advises that after surviving enough "near-death experiences," a founder develops a crucial skill: the ability to mentally project past the current panic. By remembering that most crises resolve, you can adopt the calm perspective of your future self, which helps you navigate the present turmoil with less fear.

The fear of failure is most powerful when it's a hazy, undefined concept. By writing down the step-by-step consequences of failure in excruciating detail, you often realize the actual outcome is manageable, stripping the fear of its power.

Using the story of a closed factory, Hamdi Ulukaya illustrates that what initially appears to be a devastating event can become a catalyst for unprecedented positive change. This leadership mindset reframes challenges not as setbacks to be endured, but as chances to rebuild stronger.

Contrary to avoiding negative thoughts, contemplating dire situations and planning for them is a healthy mental exercise. This proactive problem-solving removes the element of surprise, builds confidence, and creates a sense of control, enabling faster and more certain action during an actual crisis.

Overcome the fear of big life decisions by making them reversible. First, identify the worst-case scenario and create a pre-planned safety net (e.g., saving enough for a flight home). Once the downside is protected, you can commit to the action with significantly less fear and more focus.

When facing an existential business threat, the most effective response is to suppress emotional panic and adopt a calm, methodical mindset, like a pilot running through an emergency checklist. This allows for clear, logical decision-making when stakes are highest and prevents paralysis from fear.

The belief that successful people are always "smooth sailing" is false and isolating. Recognizing that everyone, from CEOs to the unemployed, faces internal struggles provides a sense of shared experience. This comfort helps neutralize a catastrophic or negative mindset by normalizing the challenges you face.

Surviving massive stress—like losing a home or a business—builds resilience. It shows you your own strength, reveals who your true friends are, and provides a new perspective that makes future, smaller problems more manageable, acting like a psychological immunity boost.

In crises, focus only on what's inside an imaginary "hula hoop" around you: your attitude and your actions. Surrender the outcome to external forces. This mental model, used by endurance athlete Dean Otto when paralyzed, prevents overwhelm and allows for clear-headed decision-making when stakes are highest.