When strategic direction is unclear due to leadership changes, waiting for clarity leads to stagnation. The better approach is to create a draft plan with the explicit understanding it may be discarded. This provides a starting point for new leadership and maintains team momentum, so long as you are psychologically prepared to pivot.
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Ambitious leaders are often "time optimists," underestimating constraints. This leads to frustration. The 'realistic optimist' framework resolves this tension by holding two ideas at once: an optimistic, forward-looking vision for the future, and a realistic, grounded assessment of present-day constraints like time and resources. Your vision guides you, while reality grounds your plan.
When facing ambiguity, the best strategy is not to wait for perfect information but to engage in "sense-making." This involves taking small, strategic actions, gathering data from them, and progressively building an understanding of the situation, rather than being paralyzed by analysis.
Product management is inherently chaotic due to constant context switching, ambiguity, and difficult stakeholder conversations. Success isn't about finding a perfect process, but developing the resilience to navigate this mess and guide teams from ambiguity to clarity.
The best leaders act on incomplete information, understanding that 100% certainty is a myth that only exists in hindsight. The inability to decide amid ambiguity—choosing inaction—is a greater failure than making the wrong call.
In an era of accelerating change, a manager's role is to be like a willow tree. They must provide a sturdy, stable vision for the team while remaining highly flexible in how they adapt to storms and changing conditions. This combination builds team resilience.
When launching a new strategy, define the specific go/no-go decision criteria on paper from day one. This prevents "revisionist history" where success metrics are redefined later based on new fact patterns or biases. This practice forces discipline and creates clear accountability for future reviews.
While context switching is a PM's tool, it becomes destructive without focus. A leader's job is to protect their team by setting crystal-clear goals and outcomes. This allows product managers to context-switch *productively* within a defined scope, not be pulled in unrelated directions.
Before a major business pivot, first identify what can be let go or scaled back. This creates the necessary space and resources for the new direction, preventing overwhelm and ensuring the pivot is an extension of identity, not just another added task on your plate.
Agency leaders often delay decisions for fear of being wrong, creating significant opportunity costs and mental distraction. This paralysis is more damaging than the risk of an incorrect choice. Any decision is better than indecision because it provides momentum and learning, a lesson especially critical for small or solo-led agencies.
To prevent rigid plans that break, maintain consistency in your high-level strategic pillars for the year. However, build in flexibility by allowing the specific tactics used to achieve those pillars to change quarterly based on performance and new learnings.
