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  1. The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business
  2. 931: Small Changes, Big Shifts: My Evolution Happening Behind the Scenes
931: Small Changes, Big Shifts: My Evolution Happening Behind the Scenes

931: Small Changes, Big Shifts: My Evolution Happening Behind the Scenes

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business · Nov 17, 2025

Jenna Kutcher and her VP of Ops discuss brand evolution, prioritizing peace over growth, and the power of team dynamics and self-awareness.

Successful Pivots Require Strategic Subtraction, Not Just Addition

Before a major business pivot, first identify what can be let go or scaled back. This creates the necessary space and resources for the new direction, preventing overwhelm and ensuring the pivot is an extension of identity, not just another added task on your plate.

931: Small Changes, Big Shifts: My Evolution Happening Behind the Scenes thumbnail

931: Small Changes, Big Shifts: My Evolution Happening Behind the Scenes

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business·3 months ago

Mature Businesses Should Prioritize Protecting Peace Over Chasing Growth

For established businesses, the default goal of perpetual growth can be counterproductive. A more sustainable approach is focusing on protecting the team's peace and well-being, questioning the need for "more," and finding comfort in holistic success rather than just metrics.

931: Small Changes, Big Shifts: My Evolution Happening Behind the Scenes thumbnail

931: Small Changes, Big Shifts: My Evolution Happening Behind the Scenes

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business·3 months ago

Avoid Action Paralysis By Limiting Information Intake to "Aware, Not Drowning"

To remain effective, it's crucial to manage information consumption. The goal is to be aware of world events without drowning in them to the point of paralysis. Tools that create friction, like app blockers, can help maintain this balance and preserve the mental capacity for meaningful action.

931: Small Changes, Big Shifts: My Evolution Happening Behind the Scenes thumbnail

931: Small Changes, Big Shifts: My Evolution Happening Behind the Scenes

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business·3 months ago

Empathetic Leaders Must Separate Personal Love from Professional Necessity

For leaders who are natural empaths, a key growth area is learning to separate deep personal care for team members from the objective needs of the business. This includes recognizing that letting someone go can be the most loving and correct decision for the individual, the team, and the company.

931: Small Changes, Big Shifts: My Evolution Happening Behind the Scenes thumbnail

931: Small Changes, Big Shifts: My Evolution Happening Behind the Scenes

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business·3 months ago

Human Design Archetypes Can Depersonalize and Optimize Team Dynamics

Leveraging frameworks like Human Design transforms team collaboration. By understanding archetypes (e.g., a fast-executing Manifesting Generator vs. a guiding Projector), team members can anticipate and accommodate different work styles, turning potential points of friction into a complementary partnership.

931: Small Changes, Big Shifts: My Evolution Happening Behind the Scenes thumbnail

931: Small Changes, Big Shifts: My Evolution Happening Behind the Scenes

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business·3 months ago

True Success Is When Your Work Becomes the Least Interesting Part of You

A powerful redefinition of success is moving away from an identity centered on your profession. The ultimate goal is to cultivate a life so rich with hobbies, passions, and relationships that your job becomes the least interesting aspect of who you are, merely a bystander to a well-lived life.

931: Small Changes, Big Shifts: My Evolution Happening Behind the Scenes thumbnail

931: Small Changes, Big Shifts: My Evolution Happening Behind the Scenes

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business·3 months ago

A "Legacy Mindset" Shifts Content Focus from Pure Strategy to Core Beliefs

Framing content creation through a "legacy lens"—asking if a piece of work would matter if it were your last—fundamentally shifts the focus. It moves beyond tactical strategy ('what works') to core beliefs ('what's worth saying'), resulting in more meaningful and impactful communication.

931: Small Changes, Big Shifts: My Evolution Happening Behind the Scenes thumbnail

931: Small Changes, Big Shifts: My Evolution Happening Behind the Scenes

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business·3 months ago

Pursuing 10x Growth Unlocks Simplicity; 2x Growth Creates Complexity

Aiming for 10x growth is simpler than 2x. A 2x goal leads to adding numerous small tasks and complexity. A 10x goal, discussed in the book "10x is Easier Than 2x", forces you to identify the one or two critical paths to success, eliminating distractions and allowing you to double down on what truly works.

931: Small Changes, Big Shifts: My Evolution Happening Behind the Scenes thumbnail

931: Small Changes, Big Shifts: My Evolution Happening Behind the Scenes

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business·3 months ago