Different LLMs excel at different research tasks. Caitlin Sullivan prefers Claude for its default thorough and nuanced analysis. However, she notes that Gemini is better for quickly identifying the top, most frequent themes that are solidly evidenced in the data.
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An effective AI development workflow involves treating models as a team of specialists. Use Claude as the reliable 'workhorse' for building an application from the ground up, while leveraging models like Gemini or GPT-4 as 'advisory models' for creative input and alternative problem-solving perspectives.
Instead of relying on a single AI platform, marketers should adopt a 'best-of-breed' approach. The speaker recommends using Claude for its strength in writing, Gemini for real-time research on current events, and ChatGPT for its advanced capabilities in analyzing marketing content and tactics.
Beyond raw capability, top AI models exhibit distinct personalities. Ethan Mollick describes Anthropic's Claude as a fussy but strong "intellectual writer," ChatGPT as having friendly "conversational" and powerful "logical" modes, and Google's Gemini as a "neurotic" but smart model that can be self-deprecating.
Don't rely on a single AI model for all tasks. A more effective approach is to specialize. Use Claude for its superior persuasive writing, Gemini for its powerful analysis and image capabilities, and ChatGPT for simple, quick-turnaround tasks like brainstorming ideas.
Different LLMs have unique strengths and knowledge gaps. Instead of relying on one model, an "LLM Council" approach queries multiple models (e.g., Claude, Gemini) for the same prompt and then uses an agent to aggregate and synthesize the responses into one superior output.
Treat different LLMs like colleagues with distinct personalities. Zevi Arnovitz views Claude as a collaborative dev lead, Codex (GPT) as a brilliant but terse bug-fixer, and Gemini as a creative but chaotic designer. This mental model helps in delegating tasks to the most suitable AI, maximizing their strengths and mitigating their weaknesses.
For professional coding tasks, GPT-5 and Claude are the two leading models with distinct 'personalities'—Claude is 'friendlier' while GPT-5 is more thorough but slower. Gemini is a capable model but its poor integration into Google’s consumer products significantly diminishes its current utility for developers.
To move beyond casual use, serious AI practitioners should use and pay for premium versions of multiple models (e.g., ChatGPT, Claude, Gemini). Each model has a different 'persona' and training, providing a diversity of thought in their outputs that is essential for complex tasks and avoiding vendor lock-in.
Top performers won't rely on a single AI platform. Instead, they will act as a conductor, directing various specialized AI agents (like Claude, Gemini, ChatGPT) to perform specific tasks. This requires understanding the strengths of different tools and combining their outputs for maximum productivity.
While GPT-5 Pro provides exhaustive, expert-level readouts, the speaker found a presumed Gemini 3 checkpoint superior for his use case. It delivered equally sharp analysis but in a much faster, more focused, and easier-to-digest format, feeling like a conversation with a brilliant yet efficient expert.
