Instead of relying on a single AI platform, marketers should adopt a 'best-of-breed' approach. The speaker recommends using Claude for its strength in writing, Gemini for real-time research on current events, and ChatGPT for its advanced capabilities in analyzing marketing content and tactics.
The latest version of ChatGPT can simulate human behavior in a busy social media feed, specifically the "micro-pause" when a user stops scrolling. Marketers can upload posts and ask the AI to predict engagement, providing a valuable pre-launch analysis of whether content is compelling enough to capture attention.
In an analysis of 50 past email campaigns, ChatGPT's 5.2 model correctly identified the winning A/B test variation 89% of the time without performance data. Marketers can use this predictive capability to vet campaign elements like subject lines and creative before launching live tests, potentially saving time and resources.