In today's fast-paced tech landscape, especially in AI, there is no room for leaders who only manage people. Every manager, up to the CPO, must be a "builder" capable of diving into the details—whether adjusting copy or pushing pixels—to effectively guide their teams.

The traditional management philosophy of “hire smart people and get out of their way” is obsolete in design. Today's leaders must be deeply engaged, providing significant support to senior designers who tackle ambiguous and politically complex projects. This hands-on guidance is crucial for shipping outcomes, not just outputs.

The classic, linear design process is obsolete because AI tools allow engineers to build and iterate so quickly. Designers must shift from a gatekeeping, mock-heavy process to a more fluid, collaborative role that supports rapid execution.

Design leaders must rapidly switch between high-level strategy and deep, hands-on critique. If they're not a strong practitioner, they lose credibility and can't effectively course-correct work, leading to quality issues discovered too late in the process. Operational skill alone is insufficient.

It's nearly impossible to hire senior product or engineering leaders who are also fluent in AI. The advice for experienced managers is to step back into an Individual Contributor (IC) role. This allows them to build hands-on AI skills, demonstrating the humility and beginner's mindset necessary to lead in this new era.

Katie Dill, Stripe's Head of Design, actively uses their internal prototyping tools and codes on weekends. She believes that for leaders to be effective in a rapidly changing technical landscape, they must stay in touch with the tools and workflows their teams use daily, rather than just managing from a distance.

The definition of "cross-functional" is shifting from coordinating between departments to embodying multiple skills. To increase speed, modern PMs must directly perform tasks in design, user research, and even coding, rather than acting as a 'glorified cross-functional secretary.'

An emerging trend sees senior design leaders, including VPs, stepping back into Individual Contributor (IC) roles. The pace of change in design tooling, particularly with AI, makes it nearly impossible to lead effectively without direct, hands-on experience. This move is a strategy for staying relevant and empathetic.

AI tools are collapsing the traditional moats around design, engineering, and product. As PMs and engineers gain design capabilities, designers must reciprocate by learning to code and, more importantly, taking on strategic business responsibilities to maintain their value and influence.