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  1. Behind the Craft
  2. A Founder's Playbook for Shipping 10x Faster with AI | Yana Welinder
A Founder's Playbook for Shipping 10x Faster with AI | Yana Welinder

A Founder's Playbook for Shipping 10x Faster with AI | Yana Welinder

Behind the Craft · Dec 14, 2025

Amplitude's Head of AI on adopting a founder's bias for speed, leveraging AI for rapid iteration, and unifying qualitative and quantitative data.

Use ChatGPT to Triage and Respond to Emotionally Charged Emails

When dealing with frustrating emails, use an AI agent to first summarize the message into objective bullet points, separating substance from tone. Then, have the AI draft a polite, empathetic response. This preserves your emotional energy for more important work.

A Founder's Playbook for Shipping 10x Faster with AI | Yana Welinder thumbnail

A Founder's Playbook for Shipping 10x Faster with AI | Yana Welinder

Behind the Craft·2 months ago

Shipping Rough MVPs Succeeds Only with Extremely Fast Iteration

Users won't permanently reject a rough product if you respond to their feedback and ship improvements almost immediately. This rapid iteration turns initial frustration into loyalty. Slowness, not product roughness, is the real danger that causes users to lose interest.

A Founder's Playbook for Shipping 10x Faster with AI | Yana Welinder thumbnail

A Founder's Playbook for Shipping 10x Faster with AI | Yana Welinder

Behind the Craft·2 months ago

A 15-Minute Fix for a Complaint Builds More Loyalty Than a Flawless Launch

The most delighted users are not those with a perfect first experience, but those who report a problem and see it fixed almost instantly. This rapid response transforms an initial frustration into a powerful moment of trust and advocacy, creating your strongest allies.

A Founder's Playbook for Shipping 10x Faster with AI | Yana Welinder thumbnail

A Founder's Playbook for Shipping 10x Faster with AI | Yana Welinder

Behind the Craft·2 months ago

Internal Alignment Debates Create a Dangerous, False Sense of Progress

Endless internal meetings to align stakeholders often feel productive but generate zero real value. They become forums for individuals to 'win' arguments and feel correct. True progress only happens through customer interaction, as internal opinions are worthless until validated externally.

A Founder's Playbook for Shipping 10x Faster with AI | Yana Welinder thumbnail

A Founder's Playbook for Shipping 10x Faster with AI | Yana Welinder

Behind the Craft·2 months ago

Amplitude's CEO Banned 'Decisions by Committee' to Foster AI-Native Speed

To match the pace of AI startups, large companies require explicit, top-down cultural mandates. At Amplitude, the CEO banned 'decisions by committee' to empower individuals and accelerate shipping. This leadership action is crucial because ICs cannot unilaterally adopt such a culture.

A Founder's Playbook for Shipping 10x Faster with AI | Yana Welinder thumbnail

A Founder's Playbook for Shipping 10x Faster with AI | Yana Welinder

Behind the Craft·2 months ago

Founders Execute on Ten Options While Big-Company PMs Debate Two

In fast-paced environments like AI, the opportunity cost of lengthy internal debates over good-enough options is enormous. A founder mindset prioritizes rapid execution and learning over achieving perfect consensus, creating a significant competitive advantage through speed.

A Founder's Playbook for Shipping 10x Faster with AI | Yana Welinder thumbnail

A Founder's Playbook for Shipping 10x Faster with AI | Yana Welinder

Behind the Craft·2 months ago

Modern 'Cross-Functional' PMs Do the Work, They Don't Just Coordinate It

The definition of "cross-functional" is shifting from coordinating between departments to embodying multiple skills. To increase speed, modern PMs must directly perform tasks in design, user research, and even coding, rather than acting as a 'glorified cross-functional secretary.'

A Founder's Playbook for Shipping 10x Faster with AI | Yana Welinder thumbnail

A Founder's Playbook for Shipping 10x Faster with AI | Yana Welinder

Behind the Craft·2 months ago

User Workflow Inertia, Not Tech, Is the Main Barrier to AI Analytics Adoption

A dominant AI analytics company hasn't emerged because of user behavior, not technology. Analytics professionals have deeply ingrained workflows. Overcoming this inertia is a far greater adoption challenge than for simpler tasks like copy editing, slowing the entire category's disruption.

A Founder's Playbook for Shipping 10x Faster with AI | Yana Welinder thumbnail

A Founder's Playbook for Shipping 10x Faster with AI | Yana Welinder

Behind the Craft·2 months ago

Iterate Prototypes Between Back-to-Back Customer Calls Using AI

AI prototyping tools enable a new, rapid feedback loop. Instead of showing one prototype to ten customers over weeks, you can get feedback from the first, immediately iterate with AI, and show an improved version to the next customer, compressing learning cycles into hours.

A Founder's Playbook for Shipping 10x Faster with AI | Yana Welinder thumbnail

A Founder's Playbook for Shipping 10x Faster with AI | Yana Welinder

Behind the Craft·2 months ago

Sora Videos Drive High Engagement by Making Viewers Debate Their Authenticity

AI-generated videos can achieve unusually high watch-through rates (over 50%) on social media. The subtle imperfections make viewers question if what they're seeing is real, creating a captivating 'is this AI?' effect that holds their attention longer than a standard product demo.

A Founder's Playbook for Shipping 10x Faster with AI | Yana Welinder thumbnail

A Founder's Playbook for Shipping 10x Faster with AI | Yana Welinder

Behind the Craft·2 months ago