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  1. Masters of Scale
  2. Kara Swisher takes on big tech, from Apple to Nvidia
Kara Swisher takes on big tech, from Apple to Nvidia

Kara Swisher takes on big tech, from Apple to Nvidia

Masters of Scale · Dec 9, 2025

Kara Swisher critiques the AI bubble, founder worship, and tech's political theater, championing friction and innovation in health & energy.

Hollywood Studios Failed to Innovate, Not Just Compete with Netflix

The entertainment industry's resentment towards Netflix is misplaced. Swisher argues that studios are in decline because they failed to modernize, lean into technology, and listen to consumers. Netflix simply capitalized on the industry's inefficient and outdated business models by building a product people wanted.

Kara Swisher takes on big tech, from Apple to Nvidia thumbnail

Kara Swisher takes on big tech, from Apple to Nvidia

Masters of Scale·2 months ago

The Tech Industry's "Idolatry of Innovators" Prevents Critical Feedback on Flawed Ideas

The worship of founders like Mark Zuckerberg leads to a lack of internal pushback on massive, ill-conceived bets. Swisher points to the billions spent on the metaverse as a mistake made on an "awesome scale" because no one around the founder was empowered to challenge the idea.

Kara Swisher takes on big tech, from Apple to Nvidia thumbnail

Kara Swisher takes on big tech, from Apple to Nvidia

Masters of Scale·2 months ago

OpenAI is Likely the Netscape of the AI Era: A Pioneer Destined to Be Overtaken

While OpenAI has a significant head start, its position is precarious. Swisher suggests it mirrors Netscape, which pioneered the web browser but was ultimately crushed by an incumbent (Microsoft). Google, with its vast data and resources, is better positioned to win the AI war in the long run.

Kara Swisher takes on big tech, from Apple to Nvidia thumbnail

Kara Swisher takes on big tech, from Apple to Nvidia

Masters of Scale·2 months ago

Silicon Valley's Pursuit of "Frictionless" Experiences Stifles Human Progress and Innovation

Kara Swisher argues that friction is critical for moving forward. The tech industry's obsession with creating seamless, easy experiences is misguided. Hardship and challenges are what lead to growth, cognitive health, and true innovation, whereas frictionless AI can lead to mental atrophy.

Kara Swisher takes on big tech, from Apple to Nvidia thumbnail

Kara Swisher takes on big tech, from Apple to Nvidia

Masters of Scale·2 months ago

Tech CEOs' Performative Personas are a Symptom of Political Entanglement

Unlike past eras, tech leaders are constantly on stage or social media. Swisher argues this isn't just ego; it's a strategic necessity born from tech's deep entanglement with politics since the Trump administration, forcing them to constantly perform and grasp for power and influence.

Kara Swisher takes on big tech, from Apple to Nvidia thumbnail

Kara Swisher takes on big tech, from Apple to Nvidia

Masters of Scale·2 months ago

NVIDIA's AI Dominance Mirrors Cisco's During the Dot-Com Bubble

Swisher draws a direct parallel between NVIDIA and Cisco. While NVIDIA is profitable selling AI chips, its customers are not. She predicts major tech players will develop their own chips, eroding NVIDIA's unsustainable valuation, just as the market for routers consolidated and crashed Cisco's stock.

Kara Swisher takes on big tech, from Apple to Nvidia thumbnail

Kara Swisher takes on big tech, from Apple to Nvidia

Masters of Scale·2 months ago

Gene Editing and GLP-1s Offer More Societal Impact Than Current AI Efforts

The tech world is fixated on trivial AI uses while monumental breakthroughs in healthcare go underappreciated. Innovations like CRISPR and GLP-1s can solve systemic problems like chronic disease and rising healthcare costs, offering far greater societal ROI and impact on longevity than current AI chatbots.

Kara Swisher takes on big tech, from Apple to Nvidia thumbnail

Kara Swisher takes on big tech, from Apple to Nvidia

Masters of Scale·2 months ago