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  1. TBPN
  2. Inside ChatGPT’s Uses, NVIDIA Pours $100B into OpenAI | Kimbal Musk & Shervin Pishevar, John Shahidi, Laura Deming, Steven Glinert, Austin Petersmith, Ethan Barajas & Jamie Palmer
Inside ChatGPT’s Uses, NVIDIA Pours $100B into OpenAI | Kimbal Musk & Shervin Pishevar, John Shahidi, Laura Deming, Steven Glinert, Austin Petersmith, Ethan Barajas & Jamie Palmer

Inside ChatGPT’s Uses, NVIDIA Pours $100B into OpenAI | Kimbal Musk & Shervin Pishevar, John Shahidi, Laura Deming, Steven Glinert, Austin Petersmith, Ethan Barajas & Jamie Palmer

TBPN · Sep 22, 2025

Exploring AI personalization, creator brand strategies with John Shahidi, and a wave of deep-tech fundraises in cryo, AI chips, and space tech.

The Enemy of Cryopreservation Is Ice, Not Cold; The Goal Is 'Glassification'

The core scientific challenge in cryopreservation isn't achieving low temperatures, but avoiding the formation of ice. When water freezes, it expands and shatters cells. The goal is vitrification: cooling tissue so rapidly that it turns into a stable, glass-like state without forming destructive ice crystals.

Inside ChatGPT’s Uses, NVIDIA Pours $100B into OpenAI | Kimbal Musk & Shervin Pishevar, John Shahidi, Laura Deming, Steven Glinert, Austin Petersmith, Ethan Barajas & Jamie Palmer thumbnail

Inside ChatGPT’s Uses, NVIDIA Pours $100B into OpenAI | Kimbal Musk & Shervin Pishevar, John Shahidi, Laura Deming, Steven Glinert, Austin Petersmith, Ethan Barajas & Jamie Palmer

TBPN·5 months ago

Anthropic Differentiates Itself by Personifying 'Claude' as a Character, Not a Tool

While OpenAI and Google position their AIs as neutral tools (ChatGPT, Gemini), Anthropic is building a distinct brand by personifying its model as 'Claude.' This throwback to named assistants like Siri and Alexa creates a more personal user relationship, which could be a key differentiator in the consumer AI market.

Inside ChatGPT’s Uses, NVIDIA Pours $100B into OpenAI | Kimbal Musk & Shervin Pishevar, John Shahidi, Laura Deming, Steven Glinert, Austin Petersmith, Ethan Barajas & Jamie Palmer thumbnail

Inside ChatGPT’s Uses, NVIDIA Pours $100B into OpenAI | Kimbal Musk & Shervin Pishevar, John Shahidi, Laura Deming, Steven Glinert, Austin Petersmith, Ethan Barajas & Jamie Palmer

TBPN·5 months ago

The First Market for Organ Cryopreservation Isn't Sci-Fi But Solvable Logistics

The initial, highly valuable application for reversible organ cryopreservation is not futuristic hibernation but solving the urgent logistical crisis in organ transplantation. Extending an organ's viability from a few hours to days transforms an emergency process involving private jets into a schedulable, cost-effective operation.

Inside ChatGPT’s Uses, NVIDIA Pours $100B into OpenAI | Kimbal Musk & Shervin Pishevar, John Shahidi, Laura Deming, Steven Glinert, Austin Petersmith, Ethan Barajas & Jamie Palmer thumbnail

Inside ChatGPT’s Uses, NVIDIA Pours $100B into OpenAI | Kimbal Musk & Shervin Pishevar, John Shahidi, Laura Deming, Steven Glinert, Austin Petersmith, Ethan Barajas & Jamie Palmer

TBPN·5 months ago

Fundraising Announcements Are a Critical Marketing Tool for 'Unsexy' B2B Startups

For B2B companies in less glamorous sectors like sales tax compliance, fundraising announcements are not just financial news but a crucial marketing event. Unlike viral consumer products, these startups must leverage business milestones to generate awareness, build credibility, and attract enterprise customers in a crowded market.

Inside ChatGPT’s Uses, NVIDIA Pours $100B into OpenAI | Kimbal Musk & Shervin Pishevar, John Shahidi, Laura Deming, Steven Glinert, Austin Petersmith, Ethan Barajas & Jamie Palmer thumbnail

Inside ChatGPT’s Uses, NVIDIA Pours $100B into OpenAI | Kimbal Musk & Shervin Pishevar, John Shahidi, Laura Deming, Steven Glinert, Austin Petersmith, Ethan Barajas & Jamie Palmer

TBPN·5 months ago

Retailers Secretly Welcome New Brands to Challenge Category Behemoths

Major retailers often dislike when a single large company, like Zen in nicotine, dominates a category. This gives the incumbent too much leverage on pricing and placement. Consequently, retailers are often receptive to new, high-potential brands that can introduce competition and shift the power dynamic back in their favor.

Inside ChatGPT’s Uses, NVIDIA Pours $100B into OpenAI | Kimbal Musk & Shervin Pishevar, John Shahidi, Laura Deming, Steven Glinert, Austin Petersmith, Ethan Barajas & Jamie Palmer thumbnail

Inside ChatGPT’s Uses, NVIDIA Pours $100B into OpenAI | Kimbal Musk & Shervin Pishevar, John Shahidi, Laura Deming, Steven Glinert, Austin Petersmith, Ethan Barajas & Jamie Palmer

TBPN·5 months ago

Matthew McConaughey Represents a New AI Market: Hyper-Personalized Worldview Models

Matthew McConaughey's desire for an LLM trained only on his personal data highlights a key consumer demand beyond simple memory. Users want AI that doesn't just recall facts about them, but deeply adopts their unique worldview and personality, creating a truly personalized intelligence.

Inside ChatGPT’s Uses, NVIDIA Pours $100B into OpenAI | Kimbal Musk & Shervin Pishevar, John Shahidi, Laura Deming, Steven Glinert, Austin Petersmith, Ethan Barajas & Jamie Palmer thumbnail

Inside ChatGPT’s Uses, NVIDIA Pours $100B into OpenAI | Kimbal Musk & Shervin Pishevar, John Shahidi, Laura Deming, Steven Glinert, Austin Petersmith, Ethan Barajas & Jamie Palmer

TBPN·5 months ago

Human-in-the-Loop AI's Moat Is the Proprietary Dataset of Human Corrections

For services like Secretary.com, the defensible moat isn't the AI model itself but the unique dataset generated by human oversight. This data captures the nuanced, intuitive reasoning of an expert (like an EA handling a complex schedule change), which is absent from public training data and difficult for competitors to replicate.

Inside ChatGPT’s Uses, NVIDIA Pours $100B into OpenAI | Kimbal Musk & Shervin Pishevar, John Shahidi, Laura Deming, Steven Glinert, Austin Petersmith, Ethan Barajas & Jamie Palmer thumbnail

Inside ChatGPT’s Uses, NVIDIA Pours $100B into OpenAI | Kimbal Musk & Shervin Pishevar, John Shahidi, Laura Deming, Steven Glinert, Austin Petersmith, Ethan Barajas & Jamie Palmer

TBPN·5 months ago

Current AI 'Memory' Features Are a Weak Moat That Fails to Lock In Users

Today's LLM memory functions are superficial, recalling basic facts like a user's car model but failing to develop a unique personality. This makes switching between models like ChatGPT and Gemini easy, as there is no deep, personalized connection that creates lock-in. True retention will come from personality, not just facts.

Inside ChatGPT’s Uses, NVIDIA Pours $100B into OpenAI | Kimbal Musk & Shervin Pishevar, John Shahidi, Laura Deming, Steven Glinert, Austin Petersmith, Ethan Barajas & Jamie Palmer thumbnail

Inside ChatGPT’s Uses, NVIDIA Pours $100B into OpenAI | Kimbal Musk & Shervin Pishevar, John Shahidi, Laura Deming, Steven Glinert, Austin Petersmith, Ethan Barajas & Jamie Palmer

TBPN·5 months ago

Product Quality Trumps Audience Size: Travis Scott's Cacti Failure Is a Warning to Creators

The failure of Travis Scott's Cacti seltzer, despite his massive global following, proves that a creator's audience cannot save a subpar product. Fans may try a product once out of loyalty, but repeat purchases—the foundation of a real business—depend entirely on the product's quality.

Inside ChatGPT’s Uses, NVIDIA Pours $100B into OpenAI | Kimbal Musk & Shervin Pishevar, John Shahidi, Laura Deming, Steven Glinert, Austin Petersmith, Ethan Barajas & Jamie Palmer thumbnail

Inside ChatGPT’s Uses, NVIDIA Pours $100B into OpenAI | Kimbal Musk & Shervin Pishevar, John Shahidi, Laura Deming, Steven Glinert, Austin Petersmith, Ethan Barajas & Jamie Palmer

TBPN·5 months ago

The AI Industry's Circular Economy Inflates Valuations Through Self-Reinforcing Investment

A circular economy is forming in AI, where capital flows between major players. NVIDIA invests $100B in OpenAI, which uses the funds to buy compute from Oracle, who in turn buys GPUs from NVIDIA. This self-reinforcing loop concentrates capital and drives up valuations across the ecosystem.

Inside ChatGPT’s Uses, NVIDIA Pours $100B into OpenAI | Kimbal Musk & Shervin Pishevar, John Shahidi, Laura Deming, Steven Glinert, Austin Petersmith, Ethan Barajas & Jamie Palmer thumbnail

Inside ChatGPT’s Uses, NVIDIA Pours $100B into OpenAI | Kimbal Musk & Shervin Pishevar, John Shahidi, Laura Deming, Steven Glinert, Austin Petersmith, Ethan Barajas & Jamie Palmer

TBPN·5 months ago

Premature Marketing for CPG Brands Inadvertently Builds Competitors' Market Share

For new CPG brands, aggressive marketing before achieving near-national distribution is a critical error. When excited customers can't find the product in their local store, they often buy a competitor's alternative (e.g., White Claw instead of Happy Dad). This funnels demand and new customers directly to established rivals.

Inside ChatGPT’s Uses, NVIDIA Pours $100B into OpenAI | Kimbal Musk & Shervin Pishevar, John Shahidi, Laura Deming, Steven Glinert, Austin Petersmith, Ethan Barajas & Jamie Palmer thumbnail

Inside ChatGPT’s Uses, NVIDIA Pours $100B into OpenAI | Kimbal Musk & Shervin Pishevar, John Shahidi, Laura Deming, Steven Glinert, Austin Petersmith, Ethan Barajas & Jamie Palmer

TBPN·5 months ago

Viral Success for Generative Video Requires a Killer Use Case, Not Just Technology

For a generative video model like OpenAI's Sora 2 to achieve viral adoption, it needs a universally appealing, simple-to-execute prompt, much like DALL-E's "Studio Ghibli moment." A feature like "upload your profile picture and turn it into a video" would engage a mass audience far more effectively than just showcasing raw technical capabilities.

Inside ChatGPT’s Uses, NVIDIA Pours $100B into OpenAI | Kimbal Musk & Shervin Pishevar, John Shahidi, Laura Deming, Steven Glinert, Austin Petersmith, Ethan Barajas & Jamie Palmer thumbnail

Inside ChatGPT’s Uses, NVIDIA Pours $100B into OpenAI | Kimbal Musk & Shervin Pishevar, John Shahidi, Laura Deming, Steven Glinert, Austin Petersmith, Ethan Barajas & Jamie Palmer

TBPN·5 months ago