Swisher draws a direct parallel between NVIDIA and Cisco. While NVIDIA is profitable selling AI chips, its customers are not. She predicts major tech players will develop their own chips, eroding NVIDIA's unsustainable valuation, just as the market for routers consolidated and crashed Cisco's stock.
Related Insights
Major tech companies are investing in their own customers, creating a self-reinforcing loop of capital that inflates demand and valuations. This dangerous practice mirrors the vendor financing tactics of the dot-com era (e.g., Nortel), which led to a systemic collapse when external capital eventually dried up.
Today's massive AI company valuations are based on market sentiment ("vibes") and debt-fueled speculation, not fundamentals, just like the 1999 internet bubble. The market will likely crash when confidence breaks, long before AI's full potential is realized, wiping out many companies but creating immense wealth for those holding the survivors.
During the dot-com crash, application-layer companies like Pets.com went to zero, while infrastructure providers like Intel and Cisco survived. The lesson for AI investors is to focus on the underlying "picks and shovels"—compute, chips, and data centers—rather than consumer-facing apps that may become obsolete.
Current AI investment patterns mirror the "round-tripping" seen in the late '90s tech bubble. For example, NVIDIA invests billions in a startup like OpenAI, which then uses that capital to purchase NVIDIA chips. This creates an illusion of demand and inflated valuations, masking the lack of real, external customer revenue.
History shows that transformative innovations like airlines, vaccines, and PCs, while beneficial to society, often fail to create sustained, concentrated shareholder value as they become commoditized. This suggests the massive valuations in AI may be misplaced, with the technology's benefits accruing more to users than investors in the long run.
The real long-term threat to NVIDIA's dominance may not be a known competitor but a black swan: Huawei. Leveraging non-public lithography and massive state investment, Huawei could surprise the market within 2-3 years by producing high-volume, low-cost, specialized AI chips, fundamentally altering the competitive landscape.
NVIDIA's primary business risk isn't competition, but extreme customer concentration. Its top 4-5 customers represent ~80% of revenue. Each has a multi-billion dollar incentive to develop their own chips to reclaim NVIDIA's high gross margins, a threat most businesses don't face.
The AI market won't just pop; it will unwind in a specific sequence. Traditional companies will first scale back AI investment, which reveals OpenAI's inability to fund massive chip purchases. This craters NVIDIA's stock, triggering a multi-trillion-dollar market destruction and leading to a broader economic recession.
The AI infrastructure boom is a potential house of cards. A single dollar of end-user revenue paid to a company like OpenAI can become $8 of "seeming revenue" as it cascades through the value chain to Microsoft, CoreWeave, and NVIDIA, supporting an unsustainable $100 of equity market value.
The narrative of endless demand for NVIDIA's high-end GPUs is flawed. It will be cracked by two forces: the shift of AI inference to on-device flash memory, reducing cloud reliance, and Google's ability to give away its increasingly powerful Gemini AI for free, undercutting the revenue models that fuel GPU demand.