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Filippo Gori emphasizes that Asia is not a single market. He describes it as a collection of diverse countries that happen to share a time zone, highlighting the vast differences in business culture between nations like Japan and Australia, which require different approaches.
Unlike firms that enter and exit markets based on performance, JP Morgan operates under the principle that "we have never left a single country since we entered it." This treats market entry not as a stock to be sold, but as a permanent obligation to stakeholders.
Japanese buyers engage in a slow, bottom-up consensus-building process, making them reliable once a decision is made. In contrast, US buyers prioritize speed and are empowered to make decisions in real-time during negotiations, sometimes overlooking due diligence findings to close faster.
Leaders often assume a uniform corporate culture, but reality is fragmented. Ethical norms can differ dramatically between a sales team in one country and a finance team in another. Recognizing this heterogeneity is the first step toward effective, tailored compliance programs that address specific local risks.
For global expansion, view countries as having unique attributes like players on a sports team. Outsized returns come from matching your business to a country's inherent 'raw material' strengths—such as leveraging the US for its market liquidity, or Australia for its abundant land and sun for solar projects.
China’s geography creates three distinct population centers (North, Shanghai, South). These regions have separate identities and have often integrated more with global trade than with each other, making political unity a fragile, imposed state rather than an organic one.
Viewing Asian FX as a single bloc is a mistake. Markets are driven by distinct, country-specific events, such as MSCI reclassification concerns in Indonesia, equity outflows in India, and the central bank's stance on an overvalued currency in Thailand.
EQT's European origins provided an advantage in Asia. Having experience navigating diverse cultures across Europe (e.g., Nordics vs. Germany), they had a heightened appreciation for the distinct cultural nuances between Asian markets like Japan, India, and China.
BPEA succeeded in the fragmented Asian market not by being experts in every country, but by hiring deep local teams. These teams were then unified by a common, institutionalized culture and systematic investment processes, ensuring both local relevance and consistent quality control.
Filippo Gori highlights the necessity of adapting leadership styles across regions. He contrasts London's understated communication, where things are implied, with New York's direct, "no mincing words" approach, emphasizing that a one-size-fits-all style is ineffective for global management.
Markets with significant friction—diverse cultures, languages, and intense competition, like in Asia—force companies to be more efficient, adaptable, and innovative. In contrast, large, homogenized markets like the U.S. can become "squishy" and less urgent, similar to how New Zealand birds without predators lost their ability to fly.