Sam Harris argues that the most effective way to conquer stage fright isn't mental exercises like mindfulness, but repeatedly engaging in the feared activity. This process, similar to Cognitive Behavioral Therapy, retrains the nervous system by demonstrating that the outcome is not catastrophic, thereby desensitizing the fear response.
The physiological states of anxiety and excitement are nearly identical. Relabeling the feeling by saying "I'm excited" shifts your mindset from threat-based to opportunity-based, improving performance in tasks like public speaking or negotiation.
Anxiety is largely a product of anticipating a difficult situation rather than the situation itself. The act of confronting the issue head-on—taking action—immediately reduces this anxiety by shifting your focus from a hypothetical future to the present reality of solving the problem.
You cannot simply think your way out of a deep-seated fear, as it is an automatic prediction. To change it, you must systematically create experiences that generate "prediction error"—where the feared outcome doesn't happen. This gradual exposure proves to your brain that its predictions are wrong, rewiring the response over time.
Top performers don't conquer nervousness; they listen to it. Self-doubt is an indicator to lean into, not a signal to stop. Performance coach Giselle Ugardi suggests talking back to your inner critic as a way to reframe and manage the feeling, rather than trying to suppress it.
Top performers don't eliminate the fear of rejection; they diminish its power through repeated exposure. This 'obstacle immunity' conditions them to act despite their brain's natural fear response, just as an expert skydiver still feels fear but jumps anyway.
Professional athlete Chiney Ogwumike conquered her fear of shooting free throws not with psychological hacks, but through relentless, repetitive practice. This brute-force approach builds mastery and confidence, demonstrating that true freedom from performance fear is earned through dedicated work, not just mindset shifts.
Anxiety is fueled by rehearsing negative outcomes. The solution is "pattern interruption"—a conscious decision to stop a negative thought spiral as it begins. This isn't passive distraction; it's an active refusal to entertain the thought, immediately followed by an engaging activity.
Based on the principles of EMDR, intentionally moving your eyes laterally from side-to-side for about 30 seconds can suppress activity in the amygdala. Neuroscientist Andrew Huberman confirms this is a scientifically validated technique for creating a state of reduced alertness before a stressful event like public speaking.
Instead of viewing pre-performance physiological arousal as anxiety, reframe it as excitement or energy. Sam Harris explains that the physical sensations are nearly identical; consciously relabeling them connects the feeling to a positive desire to perform well, rather than a fear of failure.
By simply relabeling the feeling of stress as "excitement," you can trigger a different physiological and psychological response. This technique, known as anxiety reappraisal, can lead to measurably better performance in high-pressure situations like public speaking or presentations.