/
© 2026 RiffOn. All rights reserved.
  1. Tom Bilyeu's Impact Theory
  2. Matt Higgins on How to Eliminate Plan B and Guarantee Success (Fan Fav)
Matt Higgins on How to Eliminate Plan B and Guarantee Success (Fan Fav)

Matt Higgins on How to Eliminate Plan B and Guarantee Success (Fan Fav)

Tom Bilyeu's Impact Theory · Sep 20, 2025

Investor Matt Higgins shares his "burn the boats" philosophy: ditch Plan B, embrace radical responsibility, and leverage proprietary insights.

Most Anxiety Comes From Anticipation; Taking Direct Action Is the Cure

Anxiety is largely a product of anticipating a difficult situation rather than the situation itself. The act of confronting the issue head-on—taking action—immediately reduces this anxiety by shifting your focus from a hypothetical future to the present reality of solving the problem.

Matt Higgins on How to Eliminate Plan B and Guarantee Success (Fan Fav) thumbnail

Matt Higgins on How to Eliminate Plan B and Guarantee Success (Fan Fav)

Tom Bilyeu's Impact Theory·5 months ago

Leaders Lack Self-Awareness When Unresolved Legacy Issues Create Shame

When leaders avoid introspection, it's often because they are subconsciously protecting themselves from the shame of unresolved legacy issues from their past. This fear of facing internal truths causes them to blame external factors and avoid accountability.

Matt Higgins on How to Eliminate Plan B and Guarantee Success (Fan Fav) thumbnail

Matt Higgins on How to Eliminate Plan B and Guarantee Success (Fan Fav)

Tom Bilyeu's Impact Theory·5 months ago

Contemplating Mortality Shifts Motivation From External Prestige to Internal Potential

Facing the finitude of life can pivot your motivation system. Instead of chasing external rewards like money or status, which seem meaningless in the face of death, you become driven by an intrinsic desire to discover the absolute ceiling of your capabilities.

Matt Higgins on How to Eliminate Plan B and Guarantee Success (Fan Fav) thumbnail

Matt Higgins on How to Eliminate Plan B and Guarantee Success (Fan Fav)

Tom Bilyeu's Impact Theory·5 months ago

Unseen 'Base Assumption Collisions' Are the Root of Many Partnership Failures

When smart partners think the other is an idiot, it's often due to a 'base assumption collision.' Each person operates on a different fundamental, unspoken belief about reality ('the world is X'). Identifying and discussing these hidden assumptions is key to resolving otherwise intractable conflicts.

Matt Higgins on How to Eliminate Plan B and Guarantee Success (Fan Fav) thumbnail

Matt Higgins on How to Eliminate Plan B and Guarantee Success (Fan Fav)

Tom Bilyeu's Impact Theory·5 months ago

Crisis Activates Reliable Survival Instincts; Daily 'Instincts' Are Just Impulses

Distinguish between everyday impulses (often unreliable) and true intuition, which becomes a powerful survival guide during genuine crises. Our hardwired survival mechanisms provide clarity when stakes are highest, a state difficult to replicate in non-crisis situations.

Matt Higgins on How to Eliminate Plan B and Guarantee Success (Fan Fav) thumbnail

Matt Higgins on How to Eliminate Plan B and Guarantee Success (Fan Fav)

Tom Bilyeu's Impact Theory·5 months ago

'Burn the Boats' Means Eliminating Plan B, Not Ignoring Risk Mitigation

The 'burn the boats' strategy isn't about blind commitment. It requires first contemplating the worst-case scenario and building mitigation plans *within* your Plan A. Only then do you eliminate escape routes (Plan B) to ensure full commitment and motivation.

Matt Higgins on How to Eliminate Plan B and Guarantee Success (Fan Fav) thumbnail

Matt Higgins on How to Eliminate Plan B and Guarantee Success (Fan Fav)

Tom Bilyeu's Impact Theory·5 months ago

Conventional Life Paths Fail Outliers; Forge Your Own Route

Societal structures like the education system are designed for the average person. If you're in an outlier situation (e.g., poverty, family crisis), you must create your own unconventional path, as standard advice and timelines won't apply to your unique context.

Matt Higgins on How to Eliminate Plan B and Guarantee Success (Fan Fav) thumbnail

Matt Higgins on How to Eliminate Plan B and Guarantee Success (Fan Fav)

Tom Bilyeu's Impact Theory·5 months ago

Breakthrough Businesses Come From Proprietary Insights on Flawed Processes, Not Invention

Don't wait for a 'Shark Tank' invention. Your most valuable business idea is likely a proprietary insight you have about a broken process in your current field. Everyone has a unique vantage point that reveals an inefficiency or an unmet need that can be the seed of a successful venture.

Matt Higgins on How to Eliminate Plan B and Guarantee Success (Fan Fav) thumbnail

Matt Higgins on How to Eliminate Plan B and Guarantee Success (Fan Fav)

Tom Bilyeu's Impact Theory·5 months ago

A Leader's Extreme Work Ethic Can Unintentionally Create a Toxic Culture

When a leader models extreme behavior, like working immediately after surgery, it sends an implicit message to the team: 'Your personal crises don't matter; the mission is everything.' This can inadvertently create a culture where employees feel they can't take time for personal emergencies.

Matt Higgins on How to Eliminate Plan B and Guarantee Success (Fan Fav) thumbnail

Matt Higgins on How to Eliminate Plan B and Guarantee Success (Fan Fav)

Tom Bilyeu's Impact Theory·5 months ago

Treat Your Career Like Real Estate by Constantly Re-zoning for 'Highest and Best Use'

Borrowing a concept from real estate, constantly ask yourself: 'What is the highest and best use of me today?' This framework encourages you to leverage your cumulative experience to make significant, non-linear career leaps, rather than just taking the next logical, incremental step.

Matt Higgins on How to Eliminate Plan B and Guarantee Success (Fan Fav) thumbnail

Matt Higgins on How to Eliminate Plan B and Guarantee Success (Fan Fav)

Tom Bilyeu's Impact Theory·5 months ago