A powerful piece of advice from Nvidia CEO Jensen Huang encourages a cycle of impact. First, find a way to work on the most crucial projects ("get on the critical path"). Once your involvement becomes a bottleneck, your next job is to enable others and remove yourself ("get off it") to tackle the next challenge.

CEO Dylan Field combats organizational slowness by interrogating project timelines. He seeks to understand the underlying assumptions and separate actual work from "well-intentionally added" padding. This forces teams to reason from first principles and justify the true time required, preventing unnecessary delays.

Jensen Huang's core strategy is to be a market creator, not a competitor. He actively avoids "red ocean" battles for existing market share, focusing instead on developing entirely new technologies and applications, like parallel processing for gaming and then AI, which established entirely new industries.

When power (watts) is the primary constraint for data centers, the total cost of compute becomes secondary. The crucial metric is performance-per-watt. This gives a massive pricing advantage to the most efficient chipmakers, as customers will pay anything for hardware that maximizes output from their limited power budget.

The conventional wisdom that you must sacrifice one of quality, price, or speed is flawed. High-performance teams reject this trade-off, understanding that improving quality is the primary lever. Higher quality reduces rework and defects, which naturally leads to lower long-term costs and faster delivery, creating a virtuous cycle.

AI companies operate under the assumption that LLM prices will trend towards zero. This strategic bet means they intentionally de-prioritize heavy investment in cost optimization today, focusing instead on capturing the market and building features, confident that future, cheaper models will solve their margin problems for them.

Instead of competing for market share, Jensen Huang focuses on creating entirely new markets where there are initially "no customers." This "zero-billion-dollar market" strategy ensures there are also no competitors, allowing NVIDIA to build a dominant position from scratch.

Jensen's "Speed of Light" principle sets the only benchmark for project speed as the absolute theoretical maximum, constrained only by physics. Teams are judged against this ideal, not against their own past performance or competitors, forcing them to eliminate all delays and downtime.

Unconventional AI operates as a "practical research lab" by explicitly deferring manufacturing constraints during initial innovation. The focus is purely on establishing "existence proofs" for new ideas, preventing premature optimization from killing potentially transformative but difficult-to-build concepts.