Unconventional AI operates as a "practical research lab" by explicitly deferring manufacturing constraints during initial innovation. The focus is purely on establishing "existence proofs" for new ideas, preventing premature optimization from killing potentially transformative but difficult-to-build concepts.

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Anthropic's team of idealistic researchers represented a high-variance bet for investors. The same qualities that could have caused failure—a non-traditional, research-first approach—are precisely what enabled breakout innovations like Claude Code, which a conventional product team would never have conceived.

With industry dominating large-scale compute, academia's function is no longer to train the biggest models. Instead, its value lies in pursuing unconventional, high-risk research in areas like new algorithms, architectures, and theoretical underpinnings that commercial labs, focused on scaling, might overlook.

Wet lab experiments are slow and expensive, forcing scientists to pursue safer, incremental hypotheses. AI models can computationally test riskier, 'home run' ideas before committing lab resources. This de-risking makes scientists less hesitant to explore breakthrough concepts that could accelerate the field.

With industry dominating large-scale model training, academia’s comparative advantage has shifted. Its focus should be on exploring high-risk, unconventional concepts like new algorithms and hardware-aligned architectures that commercial labs, focused on near-term ROI, cannot prioritize.

Conventional innovation starts with a well-defined problem. Afeyan argues this is limiting. A more powerful approach is to search for new value pools by exploring problems and potential solutions in parallel, allowing for unexpected discoveries that problem-first thinking would miss.

In AI, low prototyping costs and customer uncertainty make the traditional research-first PM model obsolete. The new approach is to build a prototype quickly, show it to customers to discover possibilities, and then iterate based on their reactions, effectively building the solution before the problem is fully defined.

Inspired by James Dyson, Koenigsegg embraces a radical commitment to differentiation: "it has to be different, even if it's worse." This principle forces teams to abandon incremental improvements and explore entirely new paths. While counterintuitive, this approach is a powerful tool for escaping local maxima and achieving genuine breakthroughs.

Moving from a science-focused research phase to building physical technology demonstrators is critical. The sooner a deep tech company does this, the faster it uncovers new real-world challenges, creates tangible proof for investors and customers, and fosters a culture of building, not just researching.

The mantra 'ideas are cheap' fails in the current AI paradigm. With 'scaling' as the dominant execution strategy, the industry has more companies than novel ideas. This makes truly new concepts, not just execution, the scarcest resource and the primary bottleneck for breakthrough progress.

Nubar Afeyan argues that companies should pursue two innovation tracks. Continuous innovation should build from the present forward. Breakthroughs, however, require envisioning a future state without a clear path and working backward to identify the necessary enabling steps.