Success is often attributed not to a relentless personal grind, but to a superpower in attracting and retaining top talent. True scaling and outsized impact come from empowering a great team, embodying the idea that "greatness is in the agency of others."

The final product of your entrepreneurial journey isn't just the company. The most significant outcome is your personal transformation. Success should be measured by whether the process of building is shaping you into the person you genuinely want to be.

An empire is built for personal gain, name recognition, or familial wealth and will eventually crumble. A legacy is built on values and beliefs that benefit everyone and spread long after the founder is gone. A leader must consciously choose one path, as they are mutually exclusive.

Effective leadership prioritizes people development ('who you impact') over task completion ('what you do'). This philosophy frames a leader's primary role as a mentor and coach who empowers their team to grow. This focus on human impact is more fulfilling and ultimately drives superior business outcomes through a confident, motivated team.

When planning for the business's future without you, prioritize the stability and job security of your team. Confident and secure employees are the best guarantee that your clients will be taken care of, creating a more resilient and sustainable legacy.

When eulogized, a person's career accomplishments are footnotes. The core of their legacy is their character—how they behaved and treated others—and their service. This reality should inform how we prioritize our daily actions, focusing on behavior over status or material success.

A sole creator, no matter how brilliant, will always have a limited impact. The key to exponential influence is to build an organization staffed with talented, well-compensated people. The true superpower is not just communication, but the ability to attract and retain talent that can scale the message far beyond what one person could ever achieve alone.

Better products are a byproduct of a better team environment. A leader's primary job is not to work on the product, but to cultivate the people and the system they work in—improving their thinking, decision-making, and collaboration.

When transitioning leadership, you must allow your successors to make mistakes. True learning comes from fixing failures, not just replicating successes. As the founder, your instinct is to prevent errors, but you must permit 'fuck ups' for the next generation to truly develop their own capabilities and own the business.