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  1. The Duct Tape Marketing Podcast
  2. Building a Business That Runs Without You
Building a Business That Runs Without You

Building a Business That Runs Without You

The Duct Tape Marketing Podcast · Sep 17, 2025

Build a business that outlives you. Dr. Sabrina Starling shares how personal tragedy shaped her views on succession, delegation, and mindset.

Giving Equity to A-Players Can Inadvertently Kill Their Intrinsic Motivation

Top performers are often driven by an internal desire to excel. Awarding them ownership as a gift, rather than an earned opportunity, can replace this powerful intrinsic motivation with a transactional one, potentially diminishing their drive.

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Building a Business That Runs Without You

The Duct Tape Marketing Podcast·5 months ago

Avoid Succession Planning Paralysis by Planning for the Next Two Years, Not the Next Ten

The complexity of long-term estate and succession planning often leads to indefinite postponement. A more effective approach is to create a plan based on the business's current state and set a recurring calendar reminder to review and update it every two years.

Building a Business That Runs Without You thumbnail

Building a Business That Runs Without You

The Duct Tape Marketing Podcast·5 months ago

A Personal Crisis Can Achieve in a Day What a Year-Long Delegation Plan Cannot

Dr. Sabrina Starling's team instantly took over her podcast after a personal tragedy, achieving an outcome planned to take 18 months. This reveals that the biggest barriers to delegation are often mental constructs, not practical limitations.

Building a Business That Runs Without You thumbnail

Building a Business That Runs Without You

The Duct Tape Marketing Podcast·5 months ago

In Succession Planning, Securing Your Team's Future Is the First Step to Securing Your Clients

When planning for the business's future without you, prioritize the stability and job security of your team. Confident and secure employees are the best guarantee that your clients will be taken care of, creating a more resilient and sustainable legacy.

Building a Business That Runs Without You thumbnail

Building a Business That Runs Without You

The Duct Tape Marketing Podcast·5 months ago

Reclaiming a Delegated Task Signals a Long-Term Lack of Trust in Your Employee

Once a task is successfully delegated and handled by a team member, never take it back. Doing so sends a powerful, destructive message: "I don't believe you are competent enough to handle this long-term," undermining their confidence and your leadership.

Building a Business That Runs Without You thumbnail

Building a Business That Runs Without You

The Duct Tape Marketing Podcast·5 months ago

Delegation Isn't Just Offloading Tasks; It's Creating the Growth Opportunities A-Players Crave

Top performers' primary need is opportunities for growth, not necessarily promotion. Delegating significant responsibilities forces them to develop new skills and fosters a sense of ownership, which is more valuable than simply clearing your own plate.

Building a Business That Runs Without You thumbnail

Building a Business That Runs Without You

The Duct Tape Marketing Podcast·5 months ago