In a highly collaborative and fast-paced environment, assign explicit ownership for every feature, no matter how small. The goal isn't to assign blame for failures but to empower individuals with the agency to make decisions, build consensus, and see their work through to completion.

WCM realized its intensely caring culture risked becoming too soft, potentially enabling underperformance. They consciously implemented a practice of 'truth-telling'—having direct, difficult conversations about performance—as a necessary counterbalance to maintain high standards and ensure accountability.

People won't bring you problems if they fear your reaction. To build trust, leaders must not only control their emotions but actively thank the messenger. This reframes problem-reporting from a negative event to a positive act that helps you see reality more clearly.

Identifying a company's stated values is insufficient. WCM's research evolved to analyze the social mechanisms that reinforce desired behaviors, turning values into a "cult." They found that many companies espouse the same behaviors, but only the best have the rituals and systems to make them stick.

Organizational success depends less on high-profile 'superstars' and more on 'Sherpas'—generous, energetic team players who handle the essential, often invisible, support work. When hiring, actively screen for generosity and positive energy, as these are the people who enable collective achievement.

Common team-building activities like happy hours or escape rooms often fail because they allow existing dynamics to persist: the loud get louder, cliques huddle together, and nothing new is revealed. Effective team building must intentionally break these patterns to foster new connections and build genuine trust.

The belief that people fail due to lack of will leads to blame. Shifting to 'people do well if they can' reframes failure as a skill gap, not a will gap. This moves your role from enforcer to helper, focusing you on identifying and building missing skills.

The primary goal in a family-run business should be preserving relationships, as work provides meaningful time together. Choosing money or ego over family creates tension. Often, the real friction stems from a perceived lack of respect, not just financial disagreements, which can poison the dynamic.

Firing someone feels adversarial until you reframe it as a win-win. The employee wants to be successful and valued; if your team isn't the right place for that, helping them move on is a service to their career, not a disservice. This mindset changes the entire dynamic.