Contrary to popular belief, Gensler's research and internal experience show that younger employees are the most eager to return to the office. They recognize that in-person work is critical for learning, mentorship, and building the "social capital" necessary for long-term career growth.

Requiring inside sales reps to be in the office is a talent filtering strategy. Those willing to make the sacrifice of a commute for the benefit of accelerated learning and career development are the driven, exceptional individuals you want to build a winning team with.

Companies that for years claimed remote work or flexible schedules were unreasonable for disabled employees instantly implemented those exact policies for everyone during the pandemic. This exposed that the barriers were never about feasibility but about corporate willingness and systemic ableism.

After realizing their fully-remote strategy was a mistake, the company couldn't simply revert. The loss of business caused by closing their unique office meant they no longer had the profits or margin to fund rebuilding a similar "conversation worthy" space, trapping them in a financial catch-22.

The cultural gap between a domestic remote and an international remote team is much smaller than the gap between in-person and remote work. Effective global culture relies on the same principles as any remote team: solid communication, regular check-ins, and finding common ground.

Instead of mandating a return to office, create an appealing environment people *want* to be part of. Use "carrots" like a beautiful office, high-value summits, and flexible coworking budgets. The soft pressure comes from sharing photos and creating a sense of a vibrant, connected in-person culture (FOMO).

Merge committed to an in-person office, even during peak COVID, believing it was non-negotiable for speed and culture. The core reason: physical proximity makes team members care more about each other's success and holds them accountable in ways remote work can't easily replicate.

To encourage a return to the office while offering flexibility, one founder told his 100% remote team that only the top 25% of performers could continue working from home. This created a strong incentive for performance across the company.

The shift to remote work unlocked a global talent pool. For specialized roles, the advantage of hiring the best possible person, regardless of location, is far greater than the benefits of in-person collaboration. The leadership challenge shifts from managing location to enabling distributed top-tier talent.