An effective AI strategy in healthcare is not limited to consumer-facing assistants. A critical focus is building tools to augment the clinicians themselves. An AI 'assistant' for doctors to surface information and guide decisions scales expertise and improves care quality from the inside out.
Related Insights
The integration of AI into human-led services will mirror Tesla's approach to self-driving. Humans will remain the primary interface (the "steering wheel"), while AI progressively automates backend tasks, enhancing capability rather than eliminating the human role entirely in the near term.
An effective AI strategy pairs a central task force for enablement—handling approvals, compliance, and awareness—with empowerment of frontline staff. The best, most elegant applications of AI will be identified by those doing the day-to-day work.
The next evolution in personalized medicine will be interoperability between personal and clinical AIs. A patient's AI, rich with daily context, will interface with their doctor's AI, trained on clinical data, to create a shared understanding before the human consultation begins.
Instead of viewing AI collaboration as a manager delegating tasks, adopt the "surgeon" model. The human expert performs the critical, hands-on work while AI assistants handle prep (briefings, drafts) and auxiliary tasks. This keeps the expert in a state of flow and focused on their unique skills.
The value of a personal AI coach isn't just tracking workouts, but aggregating and interpreting disparate data types—from medical imaging and lab results to wearable data and nutrition plans—that human experts often struggle to connect.
The most effective application of AI isn't a visible chatbot feature. It's an invisible layer that intelligently removes friction from existing user workflows. Instead of creating new work for users (like prompt engineering), AI should simplify experiences, like automatically surfacing a 'pay bill' link without the user ever consciously 'using AI.'
Instead of replacing experts, AI can reformat their advice. It can take a doctor's diagnosis and transform it into a digestible, day-by-day plan tailored to a user's specific goals and timeline, making complex medical guidance easier to follow.
To get mainstream users to adopt AI, you can't ask them to learn a new workflow. The key is to integrate AI capabilities directly into the tools and processes they already use. AI should augment their current job, not feel like a separate, new task they have to perform.
Don't use AI to generate generic thought leadership, which often just regurgitates existing content. The real power is using AI as a 'steroid' for your own ideas. Architect the core content yourself, then use AI to turbocharge research and data integration to make it 10x better.
The promise of AI shouldn't be a one-click solution that removes the user. Instead, AI should be a collaborative partner that augments human capacity. A successful AI product leaves room for user participation, making them feel like they are co-building the experience and have a stake in the outcome.
