Making high-stakes products (finance, health) easy and engaging risks encouraging overuse or uninformed decisions. The solution isn't restricting access but embedding education into the user journey to empower informed choices without being paternalistic.
In regulated spaces like healthcare, product managers must move beyond surface-level collaboration. They need to develop deep domain knowledge and partner with clinicians who are embedded in the product process, co-writing requirements and ideating on solutions, not just acting as consultants.
In 'unsexy' yet vital industries like finance and healthcare, product success requires mastering complex regulations while simultaneously transforming user fear into engagement through delightful, educational experiences. The mission's profound impact justifies the difficulty and attracts talent.
An effective AI strategy in healthcare is not limited to consumer-facing assistants. A critical focus is building tools to augment the clinicians themselves. An AI 'assistant' for doctors to surface information and guide decisions scales expertise and improves care quality from the inside out.
A key expansion strategy is moving 'upper funnel' from treating specific, acute conditions to offering a holistic, preventative platform. For Hims & Hers, adding diagnostics ('Labs') created a new entry point for users to understand their overall health, not just solve one problem.
A competitive moat can be built by moving beyond simple service delivery (e.g., shipping medicine) to a closed-loop system. This involves diagnostics to establish a baseline, personalized treatment plans based on results, and ongoing re-testing to demonstrate improvement, creating a sticky user journey.
A dual-brand strategy (e.g., Hims & Hers) creates deep emotional resonance by speaking to distinct audiences on personal journeys. This is more than a simple filter; it's executed efficiently via a componentized codebase, allowing for tailored experiences without halting product velocity.