The popularity of prediction markets, meme stocks, and crypto is driven by a powerful cultural narrative among young people. They believe traditional wealth-building is unattainable and that making highly asymmetric bets ('put the money on black') is the only viable strategy to get ahead.

When a society's most aspirational role models (e.g., K-pop stars) are contractually celibate and childless, it creates a powerful cultural script against coupling and family formation. This mimetic effect can significantly impact national birth rates by devaluing parenthood as a life goal for an entire generation.

Phenomena like bank runs or speculative bubbles are often rational responses to perceived common knowledge. People act not on an asset's fundamental value, but on their prediction of how others will act, who are in turn predicting others' actions. This creates self-fulfilling prophecies.

Seemingly irrational financial behaviors, like extreme frugality, often stem from subconscious emotional wounds or innate personality traits rather than conscious logic. With up to 90% of brain function being non-conscious, we often can't explain our own financial motivations without deep introspection, as they are shaped by past experiences we don't consciously process.

Major historical upheavals, like the 1966 Cultural Revolution, occurred during the last "Fire Horse" year. This correlation fuels social media discussions and public anxiety, linking astrological cycles to predictions of political instability and creating a sense of foreboding.

While price, taste, and convenience are key drivers of food consumption, they are not the whole story. Factors like identity, culture, and religion are powerful motivators. Shifting food systems requires a multi-pronged approach addressing both practical and cultural dimensions, not just technological parity.

Financial history rhymes because the underlying driver—human nature—is constant. Core desires for wealth, recognition, and love, along with the fear of pain and envy of others' success, have remained unchanged for millennia. These emotions will continue to fuel bubbles and crashes, regardless of new technologies or financial instruments.

The increasing popularity of October weddings over traditional months like June and September is a direct result of external pressures. Climate change has made peak summer months too hot and September prone to hurricanes. This has created a 'Goldilocks' opportunity for October, demonstrating how macro environmental shifts can reshape long-standing consumer preferences.

The surprising correlation between the McDonald's McRib being on the menu and higher returns in both the S&P 500 and Bitcoin demonstrates how unconventional, even humorous, cultural events can function as market signals. This highlights the narrative-driven and sometimes irrational nature of financial markets and investor sentiment.